Kartra and Frank Kern’s Done-For-You “Quick Launch Funnel”
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When you get Kartra, not only do you get the wisdom of Andy Jenkins and what he envisioned in a marketing machine, you also get pre-built funnels from Frank Kern (called Done-For-You Funnels / Campaigns).These funnels are a bonus, as Kartra already includes almost everything you really need in your Online Business and Personal Brand:
Page / Website Builder– Landing, Thank-You, Sales.. almost any page you can think of– Includes Page TemplatesEmail AutoresponderE-Commerce / Shopping Cart PlatformMembership SitesVideo HostingHelpdesk & Live ChatAffiliate Management ToolsAnalytics & Split TestingCalendars (this is a new addition since the above image was created)** And a whole lot moreQuick disclaimer – Some of our articles contain affiliate links to products that we recommend and USE! We only recommend products that we have used and that we think could be beneficial to your COOL business. We might receive a small commission if you click on any of the links and sign up for the product or service, but that doesn’t increase the price and may sometimes include special discounts.
The Quick Launch Campaign is a Video Sales Letter (VSL)-based sales campaign. It begins with an Educational VSL to keep your audience interested (along with a soft pitch). If they don’t purchase, a scarcity-based email sequence will drive them to a Non-Educational VSL to encourage a purchase.
There are two ways that people can come into the Quick Launch Campaign:
1. As an existing subscriber
2. Through an opt in page
Let’s quickly run through your lead’s journey:
Your lead opts-in on your Landing page and is sent to a Thank You page.
Once they are in the campaign, they will be sent through a 3-day email campaign (two emails per day) driving them to your educational Video Sales Letter.
If they do buy from that VSL, you stop the campaign!
If they don’t buy, the system will wait for an hour before putting them into a 3-day email Countdown Sequence, employing scarcity and countdown timers, that drives them to your NON-educational VSL.
If they do buy from this VSL the sequence is stopped (you can send them into another campaign if you like).
The Cool features of this pre-built campaign?
- The countdown timers are already timed and built for you, and they match from the page to the emails no matter what day the lead opts-in.
- Everyone will have their own countdown timer, dynamically adjusted to them in real-time!
- When you install this campaign into your Kartra account, you get all the pages, emails, and checkouts needed! You just need to modify them to fit your product!
Take a look at the full funnel diagram below for a clearer picture of the process:
WHEN TO USE THIS FUNNEL
This campaign features two ways to promote/sell a product or service and can be used for new or existing subscribers.
HOW THE FUNNEL WORKS
The Quick Launch Campaign is quite ambitious. You’re actively selling via a sales page or VSL (video sales letter).
What’s unique about this campaign is that if your prospect doesn’t buy after going through the “Educational VSL sequence”, Kartra’s Marketing A.I. automatically puts them into a “countdown sequence.”
And both sequences in the Quick Launch Campaign give you the ability to enroll leads into another sequence in the future.
With all the automations in this campaign it makes launching your product a whole lot easier.
A Couple of Cool Peeps
Also known as “The Coolest Couple”, we’re passionate about helping others succeed in their online business. To do that we share COOL tips, tools, and knowledge, along with the wisdom of some very COOL people. Everything we deliver is designed to take the sting out of getting started, simplify technology or increase productivity and profitability. If it isn’t COOL, it’ll never make it here.
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