The Quick Launch Campaign is a Video Sales Letter (VSL)-based sales campaign. It begins with an Educational VSL to keep your audience interested (along with a soft pitch). If they don’t purchase, a scarcity-based email sequence will drive them to a Non-Educational VSL to encourage a purchase.
There are two ways that people can come into the Quick Launch Campaign:
1. As an existing subscriber
2. Through an opt in page
Let’s quickly run through your lead’s journey:
Your lead opts-in on your Landing page and is sent to a Thank You page.
Once they are in the campaign, they will be sent through a 3-day email campaign (two emails per day) driving them to your educational Video Sales Letter.
If they do buy from that VSL, you stop the campaign!
If they don’t buy, the system will wait for an hour before putting them into a 3-day email Countdown Sequence, employing scarcity and countdown timers, that drives them to your NON-educational VSL.
If they do buy from this VSL the sequence is stopped (you can send them into another campaign if you like).
The Cool features of this pre-built campaign?
- The countdown timers are already timed and built for you, and they match from the page to the emails no matter what day the lead opts-in.
- Everyone will have their own countdown timer, dynamically adjusted to them in real-time!
- When you install this campaign into your Kartra account, you get all the pages, emails, and checkouts needed! You just need to modify them to fit your product!
Take a look at the full funnel diagram below for a clearer picture of the process:
WHEN TO USE THIS FUNNEL
This campaign features two ways to promote/sell a product or service and can be used for new or existing subscribers.
HOW THE FUNNEL WORKS
The Quick Launch Campaign is quite ambitious. You’re actively selling via a sales page or VSL (video sales letter).
What’s unique about this campaign is that if your prospect doesn’t buy after going through the “Educational VSL sequence”, Kartra’s Marketing A.I. automatically puts them into a “countdown sequence.”
And both sequences in the Quick Launch Campaign give you the ability to enroll leads into another sequence in the future.
With all the automations in this campaign it makes launching your product a whole lot easier.