Kartra’s BAM – A Way to Match Your Marketing Message to Each Visitor
You know what's really COOL… being able to show your visitors specific things tailored to them and their current circumstance…
Kartra's BAM (Behavioral Adapted Marketing) does that for you.
How the heck does it do that? With Website visitor tracking to adapt your Website messaging to match the different types of visitors:
- Those that are new to your site.
- Those that have visited a page before.
- Those that have subscribed to your email list.
- Those that have purchased something from your site.
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Picture this…
You see a well-done sales letter or an awseome sales video… It’s WORKING. You’re reading or watching, you’re into it, and then BAM – you’re distracted with an Opt-In Form.
WHY OH WHY would the seller do that? They’re driving traffic to a place where they’re trying to close the sale, right?
They’re making their case, overcoming objections, they’re selling to you… Aaaaaand then, they give you the option to NOT BUY??
They’re suddenly showing you a bunch of good copy to get you to stop thinking about spending any money with them, but instead sign up and start getting FREE STUFF. Sigh.
Ya know, maybe spending money on that product wasn’t such a good idea after all.
Seriously, if you’re GOOD at getting opt-ins with this scheme, you’re actually doing it at the expense of PAYING customers.
Repeat after us: A Confused MIND says NO!
This is the Power of Kartra's BAM (Behavioral Adapted Marketing)
Keep reading to learn more…
If you're not new to online marketing and especially if you’re any good at it, you know that one of the most powerful and “unforgiving when you screw it up” RULES is “Match your message to the right market”.
Some call it Market-to-Message Match.
Until now, to accurately match your message to a visitor, you had to carefully choose your traffic sources and be hyper picky about your affiliate and joint venture partners and the kind of traffic they're sending.
What really ends up creating the biggest challenge (the kind that even the best, World-class Marketers struggle constantly to overcome) is creating a marketing message that appeals to a large enough set of prospects but is ALSO NOT so generalized and average that it ends up trying to be all things to all visitors.
Unless you can overcome that, your message will just flat out fail miserably.
That's why we use Kartra's BAM technology. It works for us and will most definitely help you create the most customized, relevant, and highest converting messages possible without spending hours or thousands on developers.
In the example below, the message will CHANGE depending on who is looking at it:
BAM in Action
Notice how the message LITERALLY CHANGED depending on who was looking at it?
That's what Kartra's BAM does. It allows your Marketing Messages, Offers, Emails, Web Pages, Videos, Copy, even little things like colors, button text, payment plans and more to ADAPT according to YOUR Intentions and the Visitor's Behavior.
Every software developer in the world is always looking for Game Changing Technology, so innovative AND powerful that it will become a requirement in the months and years ahead.
You just won't want to live or market without it.
And yep, BAM is the beginning of that shifting paradigm.
Do yourself a favor, carve out just 30 minutes to go through all of the training videos and read the information in this post to understand how Behavioral Adaptive Marketing has already statistically proven to be one of the most overwhelmingly effective technologies to come along.
Read on to see how you could be easily increasing everything from your sales conversion rate, list opt-in rate, to Customer Retention, Satisfaction, and Brand Loyalty.
BAM works at the PAGE level within Kartra
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The first thing you need to understand is that Behavioral Adaptive Marketing in Kartra works on the PAGE LEVEL.
That means you can assign VISIBILITY to a section of content. That section of content is either VISIBLE to a Visitor, or it's INVISIBLE to a Visitor.
That means:
- You can have different Headlines depending on who is visiting…
- You can use completely different copy, depending on who is visiting…
- And Different Videos depending on who is visiting…
- Bonus! Make the video do different things at the end of the video…redirect vs. opt-in vs. add-to-cart button…
- Different Calls to Action
- Different Social Proof Elements
- Different Testimonials
- Different PRICES
- Different OFFERS
- Different Payment Options
- Different Thank You Page Destinations (Because you can have different Link Buttons or Text Link Destinations)
- Different Footers…
- Different Support Options
- Different links to other pages relevant to the visitor
- Different countdown timers
- Exclusive “insider” content
- Key selling points for specific demographics
- and on and on…
Now, the next question is — how do you tell which DIV's or Sections should be Visible or Invisible when that page gets a visit?
Kartra tracks Website Visitors – And by using COOKIE and TAGS we can control the above
Let’s say you add a TAG to all of your Customers that have purchased every product you have. You name that TAG “VIP.” If you're already a Kartra user, you already know that you can automate that process.
But if you didn't, it's pretty easy to add a TAG to any user or set of users AFTER the fact. So, don't worry about missing any opportunities because you didn't have your TAGS set up.
Even BETTER, you can actually TRACK a visitor through a web page EVEN IF THEY ARE NOT A SUBSCRIBER!!!
And that means YES, you CAN use BAM Technology on brand new, never-met-before surfers.
It's awesome tech, but to summarize – Kartra uses Cookie Drops to TRACK where non-subscribers go!
And when that unknown surfer becomes a subscriber or customer – Kartrra REMEMBERS those actions they had from before, and they get added to that new subscribers profile.
So, this is how the magic gets done…
While you're building your Web Pages with Kartra Page Builder, you can tell the DIV Sections that form your page what TAGS they should react to…all without EVER HAVING TO CODE.
It really is that easy!
One more time for emphasis:
Individual DIV Sections of your Web Page can REACT to TAGS that have been assigned to your visitor's profile, creating a unique experience personalized to them.
Start BAM with Tagging Your Prospects
BAM combines Tags and Pages to create customized marketing messages for your audience.
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If you're a Kartra user, you already know how to work with tags.
If you're not a current Kartra user, let us assure you that working with tags in Kartra is not appreciably different than working with tags anywhere else. So, if you understand the concept of tags, you're 33% of the way to understanding how to use BAM.
Tags are the Triggers.
And they Trigger …DIV Section Visibility.
So, that means, another portion of the power comes from using the Kartra Page Builder. The Kartra Page Builder allows you to easily organize your content by DIV Section, and Section Display can be Triggered by tags.
So, after you drag and drop your Kartra Video Player into a section, you simply edit the “Hide” settings of the Section to show only IF a visitor has a tag YOU specify.
Once you start using tags to implement BAM, nothing will be the same!
Say a lead visits your sales page after attending your webinar. You can have a banner appear with special information for only webinar attendees. Or maybe they’ve visited the page before and on their next visit, the page shows a banner welcoming them back!
These ideas only scratch the surface…
Maybe that banner also has a coupon for that extra nudge your lead needs.
Even better, what if your lead has purchased every one of your products in the past?
You can reward them with an exclusive coupon that appears ONLY to them!
You could also HIDE things from certain leads.
One of BAM's Beta Testers came up with a brilliant idea. She would add an “HN” TAG to certain customers. As it turns out, HN means “High Needs,” and she adds that TAG to certain “challenging” customers that would blow up her Kartra Help Desk on a regular basis – sometimes submitting multiple tickets DAILY.
She would HIDE the “Request Support” button for 3 minutes, but ONLY for Customers with the “High Needs” TAG, CONSPICUOUSLY leaving up the Landing Page with all of the products training material (Ya know, things like the MANUAL), the latest tutorials, and frequently asked and answered questions…
Everything in a page can be custom-tailored, right down to the copy. This page shows different sets of customer reviews depending on whether the lead is an author, accountant, or life coach.
Your message will hit closer to home than ever before, and you'll wonder how you were ever able to market your products without BAM.
MORE Personalization, and MORE conversions, without spending MORE time building dozens of pages.
Yep, super-connected messaging and a time-saving technology all in one.
If you're already using Kartra and haven't implemented the BAM technology yet… get on it.
If you have yet to implement Kartra in your business… check it out below.
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