Skip to content
Pat and LornaThe Coolest Couple
Pat and Lorna
The Coolest Couple
How we became The Coolest Couple…

Hi! We are Pat and Lorna Shanks also known as The Coolest Couple. And in case you didn't know, over the past few years we've always shown up on the front page of the Google search for The Coolest Couple. So how did we do that? It's a secret…

Actually no, it's not… we simply used SEO (Search Engine Optimization) strategies and tools. Truthfully, it started out as an SEO experiment to see if we could make The Coolest Couple #1 in the search engines. Why? We noticed the friendly feud between the team of Russell Brunson and Mike Filsaime versus Brad Fallon to be the “Coolest Guy on The Planet”, and we thought it sounded like fun.

  • “We” are not a guy… so it kinda had to be a Couple
  • It's something to tell our grandchildren
  • To see if one couple can make a difference
  • It's just plain COOL to be The Coolest Couple

So that's how it all got started…  and why we still have The Coolest Couple brand.

Give it a try. Go to Google, and type in (or click on the following link) “The Coolest Couple” and see who comes up on the first page (we are not always #1, but we are usually in the top 5) .

The Coolest Couple also ties into where we live. In Edmonton, Alberta, Canada the temperature sometimes drops to -30 degrees C / -22 degrees F so we do get REALLY COOL some days 🙄

Since we started The Coolest Couple our online journey has been quite a ride! We have met lots of COOL people, discovered lots of COOL tips, gained lots of COOL knowledge and have used some really COOL tools along the way.

There is more than enough to learn in creating an online business for those getting started. It's even more challenging when you also have to learn the technical tools and marketing that goes into making it happen.

We're fortunate… with Pat being the COOL technician and Lorna being COOL with the big picture… the information we provide is relevant and easy to implement, even for a non-technical person.

When it comes to creating magic with your online business…
Knowing WHAT to do, HOW to do it and WHO to do it for is absolutely priceless. was created to share our knowledge of the REAL things you must know to succeed online.

This is our way of giving back to those who have helped us and allows us to share the wisdom of COOL People and powerful Tips, Tools and Knowledge we have discovered along the way.

We can't wait to continue our journey and to share it with YOU! Allow us to join you in your journey – you'll have fun, be entertained and most importantly… be raised to a whole new level of COOL.

When the student is ready, the teacher will appear
~ Buddha

Pat and Lorna
Pat and Lorna
Flashback! Before the COOL…

It was a good thing that both of us were students at heart. And it may also explain why we have flourished so much in our relationship. We both came in as students to learn from each other and others. On the other hand we have also become great teachers.

To give you a bit of background… we didn’t start out being cool (or good students), our growth and awareness developed over time (as with most people).

But hey… we’ll let you discover that yourself… we invite you to read our separate stories and then how they come together to where we are today…

The first-half of
“TheCoolest Couple”
And Ladies First

The other-half of
“The Coolest Couple”

Want to know how 1+ 1 = 3
Then read below

Stay Cool, and as the Fonz says “Eh!

— Pat and Lorna