We’re going to tell you something you probably thought could not be true:Working hard does NOT guarantee success. In fact, holding on to this belief could keep you stuck in front of your computer and working ‘til your eyeballs bleed… for nothing!. Instead you need to focus on doing only those tasks that are critical […]

Like everyone else, you love a good story. It can evoke an emotion, bring imagination to life and sometimes it can even get you thinking. And every once in a while a story will give you a life lesson (or two, or three…). We believe we’ve found a short story that does a bit of […]

Have you ever gone fishing and just thrown your line in with the hope of catching something? While that might get you some results, we’re hoping you don’t use that strategy in your marketing. The best fishermen as well as the best marketers make use of a well-planned approach. Yes, we’re comparing fishing to marketing. […]

You created your brand to make a difference in people’s lives, to solve a problem for them. So why would you limit the difference, and the revenue, you can make by keeping your business small? After all, growing your business = more revenue = more reach = more impact You may think that the best […]

Trying to attract something in your life by chasing after it seems like the totally wrong way to approach it. And chasing money is no different. Can you make some money by chasing it? Yes, but it will be limited and unsustainable. Your prospects will know if you’re only in it for the money… if […]

While putting up a buy button does give you a way to sell something, it is NOT a business. After all, if all you’re doing is “selling” how does anyone find out about what you’re offering and if it can actually help them? In fact, if you keep following the line of thinking that all […]

Do you spend your day on ALL the social media sites? We’re guessing you don’t, and neither does everyone else. So… Fun fact… the people who will connect with you and be more likely to become your customers, will be found mostly on one or two of the social media sites. Remember, not everyone is […]

Your online brand isn’t based around you putting together a product or service and then putting it up for sale. Firstly, you need to know if there’s a market for it… will it actually help others and is it something they’re looking for? If you’re doing it just because you think it’s cool, there are […]

So, you think people buy What it is your selling? Not so. They buy into Why you’re doing it… the underlying purpose of your brand and what you believe. And making a profit is not an underlying purpose. While it is essential for the life of your brand, it isn’t a why… it’s a result. […]

So, why do you think people buy the things they do? Is it the amount of stuff they get, the amazing sales copy, or maybe the “sale price”? While all that can help sway their decision, it isn’t going to be “it” for them. And that applies to your product or service too. And if […]