Trying to attract something in your life by chasing after it seems like the totally wrong way to approach it. And chasing money is no different. Can you make some money by chasing it? Yes, but it will be limited and unsustainable. Your prospects will know if you’re only in it for the money… if […]

While putting up a buy button does give you a way to sell something, it is NOT a business. After all, if all you’re doing is “selling” how does anyone find out about what you’re offering and if it can actually help them? In fact, if you keep following the line of thinking that all […]

Do you spend your day on ALL the social media sites? We’re guessing you don’t, and neither does everyone else. So… Fun fact… the people who will connect with you and be more likely to become your customers, will be found mostly on one or two of the social media sites. Remember, not everyone is […]

Your online brand isn’t based around you putting together a product or service and then putting it up for sale. Firstly, you need to know if there’s a market for it… will it actually help others and is it something they’re looking for? If you’re doing it just because you think it’s cool, there are […]

So, you think people buy What it is your selling? Not so. They buy into Why you’re doing it… the underlying purpose of your brand and what you believe. And making a profit is not an underlying purpose. While it is essential for the life of your brand, it isn’t a why… it’s a result. […]

So, why do you think people buy the things they do? Is it the amount of stuff they get, the amazing sales copy, or maybe the “sale price”? While all that can help sway their decision, it isn’t going to be “it” for them. And that applies to your product or service too. And if […]

We totally understand that it isn’t everyone’s goal to become a salesperson. In fact, you may hate selling with a passion. But if you’re brand is going to be successful, or even survive, you will have to sell something… maybe even more than one thing 🙂 And while making a profit keeps your business afloat, […]

Despite the claims of so many marketers out there:One funnel will NOT make your personal brand a success. After all, not everyone that uses the same funnel or strategy has the same success. In fact, holding on to the belief that a funnel is the key to success could keep you constantly searching only to […]

You’ve probably heard the phrase: “Make money while you sleep.” Well, if your brand is set up to run while you’re not there, that can actually happen. And if you need to take some time off or work on some super-important things, you can do that while the “operational” stuff keeps running on it’s own. […]

It goes without saying that no one can buy something they don’t know about. So while there may be tons of people out there wanting to buy your product or service, they won’t until they know it’s available and what it will do for them. And in case you haven’t noticed, there are a shit-load […]