Using duct tape to run your online business? Yup, and it’s freakin’ expensive duct tape to boot. Let us explain…
When you buy a conglomerate of online tools that you have to piece together to work for your online business, it’s like using an electronic version of duct tape.
And now you also get the “expensive” part; because yeah, all those tools cost money. Some will be a one-time fee, but most of them are a monthly subscription. So you guessed it – that means every month you are forking out not one, but several payments, just to keep your business running.
Of course it’s not just the cost issue of piecing these tools together that causes online business owners pain… it’s the technical aspect of getting them all to talk to each other. Nope, it’s not always a loving relationship.
Aaah yes, the importance of relationships… we all know that a prerequisite of purchasing any product is its ability to work with the other tools you have, and if it doesn’t your search continues. Of course it does take more than just a few minutes to research each online tool, and when you add in the time of setting it up and the ever-cursed learning curve, it turns into a total time thief.
Time, money and technical skills, why on earth would anyone choose to run their business that way? Truthfully, it’s not our fault that so many of us have chosen this route. (Yes, we were on the duct tape road to ruin too!) Honestly, there just hasn’t been a simple and affordable, all-in-one e-commerce platform for online business owners on the market before the birth of Kartra.
Just how bad was our “duct tape” situation? Here’s a list of some of the tools we had to piece together for our online business:
- Page builders and templates
- Email software (autoresponder)
- Shopping cart
- Membership portal software
- All the analytics for each part
- And a whole bunch more 🙂
Not a pretty picture. But that’s all in the past… we are now breaking through the duct tape and creating a Cool work of art by migrating all those pieces over to Kartra.
So you may be wondering… what drew us to Kartra in the first place? After all, we heard about Kartra well before it became an option for us to use.
Here's what fueled our anticipation:
- Andy and Mike. We had previously purchased some of their other products and yeah, they totally over-deliver.
- Everything we used to piece together would be on one platform with one account.
- Top-notch support. They're quick, responsive and very Cool!
- One monthly fee that is a lot less than paying for all those other pieces.
- Integrated analytics that make it easy to segment your list and target your marketing.
Did Karta live up to its promise? Here's the Cool surprise.. Kartra actually has more features and benefits than was originally promised. Andy and Mike have over-delivered again.
Do yourself a favour and review the tools and software you currently use in your business. Look at them from a viewpoint of technical complexity, functionality (do they actually do what they’re supposed to?), how they work with each other and cost.
Then take a look at the advantages of a Cool all-in-one platform for your online business. Yeah, exactly… way better!
Duct tape does have its uses, but running your online business isn’t one of them. The right tool for the right job… right?