Kartra and Frank Kern’s Done-For-You “4 Day Cash Machine”
Introducing the Four Day Cash Machine (4DCM) Funnel! This funnel is designed for you to promote a time-sensitive sale. It is also referred to as a “Reason Why Campaign” because it provides the viewer with a specific reason why your product is on sale for a limited time.
The Done For You campaign includes: opt in pages, a VSL sales page and a series of emails – all with countdown timers perfectly timed for maximizing the sense of urgency to your potential customer.
WHEN TO USE THIS FUNNEL
This funnel is for those already on your mailing list. You deploy it to generate revenue fast over a four-day campaign. (Note: this campaign system has been used by digital marketers across the world).
HOW THE FUNNEL WORKS
This campaign is legendary in online marketing circles for good reason: it’s a proven winner. At its core is a special offer and a reason behind it. (and no, the reason is not that you’re having a sale!) The reason could be as simple as a thank you for loyal subscribers and customers. Or, you could tie-in to a unique holiday or other noteworthy calendar event.
The one valuable and unique feature that this campaign includes (compared to the others) is a one-click upsell. With this enabled, the customer (who has already provided their contact and billing details) can buy another product that complements their original purchase with one simple click.