What is a B.R.A.N.D.?

So what is a BRAND?

Let’s look at it this way:

B = Basis
Asking powerful questions to establish the foundation of your brand; from who your customers are to where and when to market.

R = Reflection
It’s like looking into a mirror. Your brand reflects who you are.

A = Audience
Understanding who your audience is and how you can help them.

N = Noticed
Focusing on those things you know and do well and providing value to gain an engaged audience.

And finally…
D = Design
Ensuring your brand graphics correctly represent who you and your business are.

There it is… a simple way to understand what a brand is and a recipe to follow to bring your brand to life.