It’s a misconception that who you are has absolutely nothing to do with your online personal brand. After all, it’s a brand and that means business, right?
A personal brand is not just all about the business side of things. In fact, it’s so much more.
We see your personal brand having three “parts” to it.
There’s the personal side (You), your personal and business vision and the business owner side of things.
Without you putting who you are into your business and having (and following) a clear vision for that business, all you’ll have is a cookie-cutter, same-old business that inspires no one.
Yes, once you have your vision in place you will be spending most of your time marketing, but even that will reflect who you are.
It’s all tied together and once all the parts are working together, it shows up as a unique brand that will resonate with those you wish to reach.