So, you think people buy What it is your selling? Not so. They buy into Why you’re doing it… the underlying purpose of your brand and what you believe. And making a profit is not an underlying purpose. While it is essential for the life of your brand, it isn’t a why… it’s a result. […]
Would you ever look for someone who’s mediocre to help you with something? … a plumber 🔧, surgeon 🩺, hair stylist 💇, etc. That would be weird. No one looks for the “they’ll do” person. They look for the authority on the subject… the one who has a solution and knows what they’re talking about. […]
What’s in a name? Sometimes nothing at all. Sometimes it actually has some meaning; either just for the person who came up with the name, or it can mean something to almost everyone. When it comes to naming your personal brand you can go so many different ways. You can use your name, as so […]
Have you ever gone fishing and just thrown your line in with the hope of catching something? While that might get you some results, we’re hoping you don’t use that strategy in your marketing. The best fishermen as well as the best marketers make use of a well-planned approach. Yes, we’re comparing fishing to marketing. […]
Like everyone else, you love a good story. It can evoke an emotion, bring imagination to life and sometimes it can even get you thinking. And every once in a while a story will give you a life lesson (or two, or three…). We believe we’ve found a short story that does a bit of […]