While you sit there in your unfulfilling job, there’s this really cool 😎 business idea that’s been sitting in the back of your mind… and you’d just love to get it out there. But it seems you have a million reasons why you haven’t done it yet… anywhere from you’re not sure how 😕 or […]
So, you think people buy What it is your selling? Not so. They buy into Why you’re doing it… the underlying purpose of your brand and what you believe. And making a profit is not an underlying purpose. While it is essential for the life of your brand, it isn’t a why… it’s a result. […]
👉 👉 Working that JOB is no longer something that inspires you… in fact, it’s getting harder to drag yourself there each day. It’s become a real Rat Race! 🐀 But working that job is “normal”… that’s what everyone else is doing, right? ⛔ Not everyone else… and the trend is growing 📈… people are […]
So you’re going to start your own personal brand.Does that mean you are the brand? That all depends on what a brand really is. It used to be that a brand was simply the ads we saw on TV or heard on the radio.It was all about the ads and the hype. All people had […]
Have you ever gone fishing and just thrown your line in with the hope of catching something? While that might get you some results, we’re hoping you don’t use that strategy in your marketing. The best fishermen as well as the best marketers make use of a well-planned approach. Yes, we’re comparing fishing to marketing. […]