Who are your potential customers or clients? Do you feel you can market your product or service to most anyone? Marketing to everyone, without narrowing your focus, will lead to vague messages to your potential market, with very few people understanding what value you can bring to them.
You really need to understand who it is that can best be served by your business and what you provide through it. At a quick glance, it may seem that some products would help most anyone, but there is always a group of people that it would benefit the most, and who would be way more interested in it… interested enough to buy it. And isn't that why you started your business in the first place… to help people and make a profit so you can help more people?
One great way to find out who would be your best target market (or niche) is to search for other similar businesses and find out who purchases their products and services. You'll probably find that there is a common connection within this group of people. Whether they are a certain age group, have certain interests, are single, married or have families… even perhaps the type of businesses they own. Find that connection and market to those people.
Think about this too… would you buy your product or service? If yes, take a look if you would fit into the niche you've selected for your business. If you do, chances are you've pinpointed your market quite well. If not, then perhaps you're not really following your passion.
Remember, diluting your marketing message by sending it out to most everyone will not only cost you a lot more time and money than you need to spend, it will also deprive the people who you can really help by making it unclear to them how you can make their lives better.
Find out who would best be served by your business and focus your marketing efforts on them. It works the best for you… and you are able to help more people. Bottom line… focus your marketing on those who will benefit the most.
To get a better understanding of what we're talking about, take a look at this entertaining video on why you need to have a niche…
Why You Need A Niche
We'd love to know what your niche or target market is. Let us and other readers know in your comment at the bottom of the page. Thanks so much!