You Are or Aren’t Your Brand?

So you’re going to start your own personal brand.
Does that mean you are the brand?

That all depends on what a brand really is.

It used to be that a brand was simply the ads we saw on TV or heard on the radio.
It was all about the ads and the hype. All people had to relate to was the company’s slogan or logo.

Now that you can go online to communicate more directly with your audience, it’s all about the way you connect with them.
It’s based on your values, what your brand stands for and how you make your audience feel about themselves.
It’s the experience you give them.

So yes, you are your brand if it’s the modern view of a brand where it’s all about connection and not the ads and the hype.