After watching other people's sales videos and reading their sales pages, it is usually fairly easy to determine if you want to purchase what they are offering. And if not, does it actually peak your interest? You know, is it something you'd buy if you were looking for that?
What is a lot more difficult to do, is to look at your own sales offerings and determine if it's something you'd buy. Or does it at least peak your interest?
The tough thing here is to come from an unbiased viewpoint. You obviously have a natural tendency to think, “Well, I created this, so of course I'd buy it.” But would you really?
Think of it from your prospect's point of view… “Does it solve a problem I have?”. “Does it give me a real solution, that will help me move forward?”
And there's the other side of things… “Do I trust this person? Is their message congruent and not just filled with hype and false promises?” Of course it's not always easy to tell all that from reading a sales page, but there are other clues that your prospects may look for… do you have trusted people giving you testimonials, and are you communicating with your target market without constantly “selling them”?
Your relationships are very important, as is your communication with your target market through your sales page and videos.
So be yourself, be authentic, congruent and understanding. Let people know you are there for them, not for yourself. No matter what you put in front of your audience, they want to know what's in it for them.
So take an objective look at your online communications and decide… Would you buy from you?