Would You Buy From You?
After watching other people's sales videos and reading their sales pages, it is usually fairly easy to determine if you want to purchase what they are offering. And if not, does it actually peak your interest? You know, is it something you'd buy if you were looking for that?
What is a lot more difficult to do, is to look at your own sales offerings and determine if it's something you'd buy. Or does it at least peak your interest?
The tough thing here is to come from an unbiased viewpoint. You obviously have a natural tendency to think, “Well, I created this, so of course I'd buy it.” But would you really?
Think of it from your prospect's point of view… “Does it solve a problem I have?”. “Does it give me a real solution, that will help me move forward?”
And there's the other side of things… “Do I trust this person? Is their message congruent and not just filled with hype and false promises?” Of course it's not always easy to tell all that from reading a sales page, but there are other clues that your prospects may look for… do you have trusted people giving you testimonials, and are you communicating with your target market without constantly “selling them”?
Your relationships are very important, as is your communication with your target market through your sales page and videos.
So be yourself, be authentic, congruent and understanding. Let people know you are there for them, not for yourself. No matter what you put in front of your audience, they want to know what's in it for them.
So take an objective look at your online communications and decide… Would you buy from you?
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2011-12-27 @ 12:29 am
That sounds fine. Why give up a tradition because of new people came into the picture. You should tell the new people if they want to participate they can but don’t have to.
2011-12-27 @ 10:02 pm
Very well said Pat and Lorna… For me, listening to ones strategy is good but you have to make your own and enhance it by listening to the skilled ones. Thank you for sharing this post… Happy New Year!
2012-01-06 @ 8:18 am
well this post is actuially a help to me and the realizations you shared here is helpful…
2012-01-10 @ 5:28 am
That could be a cool strategy.. But i rather do my own when it comes to these thought..
2012-01-12 @ 5:23 am
Good question… maybe the only question that really matters. Trust is the most important thing in this business to my opinion. if you can bring trust, people will go with you all the way.
2012-01-12 @ 10:46 pm
Every one has there own perception about it, But these post can use as basis to become more smarter.
2012-01-17 @ 7:14 pm
I hope this can really help but we have to make sure this is one of the best and this can be effective too..
2012-01-17 @ 10:41 pm
Thank’s for giving us some advice to decide the right thing whether to accept or refuse the offer’s you been encounter related with the business.
2012-01-18 @ 2:51 am
These advice can really bring to everyone to analyze the perspective thing to secure the possible outcome of the decision.
2012-01-18 @ 11:04 pm
I totally agree with this. If you cannot convince yourself, you cannot convince others. This should be one of the things to consider when you do sales.