How do you connect with the people in your social network relationships? You connect with them in a way and through the channels they are familiar with and use on a regular basis.
If you are forcing them to communicate in a way that's unfamiliar, outdated, or totally new, it's highly unlikely that they will stay in touch or get involved with what you are doing.
It's a digital world, and that is definitely how people are learning and communicating. If you want to be found, noticed and connected… you best be getting involved in this ever-expanding digital community.
To get more in depth with what we are saying, take a look at this video on how today's students learn. Although this video is geared towards students and learning, it is oh so important to take this lesson and use it in our social networking relationships.