The Power of the Tribe – A Lesson from Saskatchewan?
Here in Canada our football league is the CFL (Canadian Football League), and one of the teams is the Saskatchewan Roughriders. Just another football team, right? Well perhaps, but the fans that support this team are extremely dedicated to their team.
No matter which city the team plays in it feels like a home-field advantage. Many people have roots in the province of Saskatchewan, and they don't forget that. That is why there's a sea of green in the stands at every Roughrider game – home or away.
To get another idea of how much their fans support them… the picture in this post is a welcome-home party in their home stadium after they LOST last year's Grey Cup (equivalent to the Super Bowl in the NFL). Not too many teams get that kind of welcome after a loss.
You have to understand that this team resides in a province with a population of less than one million. So… a lot of people travel for hundreds of miles to go their home games… some even travel to other provinces to take in their away games. By the bus-load or the car-load you'll see them flocking to the stadiums to watch their beloved team.
Today (November 28) is Grey Cup Sunday, and the Roughriders are taking on the Montreal Alouettes in our city. This whole week has seen Roughrider fans taking over the city. Flags, shirts, jackets, face-painting – you name it… wherever a Rider logo can be put, it's there. Rider fans want everyone to know who they're loyal to.
So… think about it… doesn't this apply to your other tribes? Definitely. From your networking tribes to your prospects and customers – unwavering, almost fan-like support will be noticed. It will give them a sense that you really do care about them. And as the saying goes… people don't care how much you know until they know how much you care.
Do the Roughriders feel the support from their fans? You bet. In fact they frequently talk about how they want to win for their fans, and about the amazing support they get from us. So let the people in your circle of influence feel your support. It will be noticed.
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