Yeah, “personal brand” has the word personal in it, but it’s still all about the business side of things, right? Amazingly enough, it’s not.
In fact, the foundation of your personal brand is… YOU!
You are what gives your personal brand a “personality”, and it’s that personality or reason for being that gives your prospects something to connect with and get behind.
Your vision for your business is created around that personality and is the basis for all your business stuff… communications, marketing, products, etc.
We’ve created a cool diagram that shows how this all ties together; a “Big Picture Overview” of all the different parts of a personal brand.
Watch our video and follow along as we go through the “Big Picture Overview” to get a better understanding of all the “parts” of your personal brand.