Our Recent Episodes Excerpts

  • What is a B.R.A.N.D.?
    So what is a BRAND?Let’s look at it this way:B = BasisAsking powerful questions to establish the foundation of your brand; from who your customers are to where and when to market.R = ReflectionIt’s like looking into a mirror. Your brand reflects who you are.A = AudienceUnderstanding who your audience is and how you can
  • Your Personal Brand Is NOT Just All Business
    It’s a misconception that who you are has absolutely nothing to do with your online personal brand. After all, it’s a brand and that means business, right? A personal brand is not just all about the business side of things. In fact, it’s so much more. We see your personal brand having three “parts” to
  • Getting Started on Your Personal Brand Isn't Overwhelming
    Check this out:Getting started on creating your successful personal brand does NOT lead to overwhelm. Say what? Yep… truth. In fact, holding on to the belief that you’re going to be totally overwhelmed could keep you from getting started at all. There isn’t any “magic pill” for creating a personal brand. It’s about finding a
  • How Do You Get Noticed?
    Have you ever found something online and really connected with the person delivering it? So much so you said, “OMG! Why didn’t I find this sooner!” The thing is, it wasn’t the information they were delivering; you could probably find hundreds of people providing the same thing. It was the messenger. Think you’re not going
  • The Biggest Mistakes People Make in Creating a Personal Brand
    We all make mistakes and hopefully we learn something from them. But learning from the mistakes others have made is even better;. getting the lesson you need without having to make the mistake first. When starting up an online personal brand there are a few common mistakes people make. But because there’s so much stuff
  • Creating a Personal Brand is NOT Complicated
    We’re going to tell you something you probably thought could not be true:Creating your own successful personal brand is NOT complicated. In fact, holding on to the belief that it is complicated could keep you from getting started at all. Instead you need to focus on using the basics, along with some leverage, to make
  • What is a Personal Brand? Part 2
    What is personal branding and why should you care? Well, as we discussed in our last video…Personal branding is definitely NOT just one thing, it has many parts to it.Cool graphics alone are not a personal brand. And while it may seem like it does… putting out some content, building a funnel, or understanding all
  • What is a Personal Brand? Part 1
    What is personal branding and why should you care? Well, let’s start with what it isn’t…Personal branding is definitely NOT just one thing, it has many parts to it.You can’t just put some cool graphics together and say you have a personal brand. And it’s not just content, funnels, or technical voodoo that makes up
  • Why We Started The Coolest Couple
    What’s in a name? Sometimes nothing at all. Sometimes it actually has some meaning; either just for the person who came up with the name, or it can mean something to almost everyone. When it comes to naming your personal brand you can go so many different ways. You can use your name, as so