Do you know what's cool? Living your life in the service of others.
You can create a business with the sole purpose of making a profit, earning money you can use to enhance your lifestyle. It's obvious that if you are making a profit you are delivering something to your prospects and clients that is of value to them… otherwise they would not be parting with their money. But this limits the growth of your business and of course its success.
However, if your sole focus of starting a business is to be in the service of others, then you are more in tune with what your prospects and clients want and need. Your attention is on their challenges and problems… focusing solely on how you can help them.
The more of a relationship you build with them… the longer you are a part of their lives, the more you understand what it is they want and need. So pay attention to what they are saying, what they respond to, as well as the things they don't like.
What's the best part (or ultimate experience) of this relationship? When your clients or prospects are in a situation where they need your help, you are there with what they need to get them through. It's almost like you know, without them even asking, what they need to make their lives easier and in turn more enjoyable.
Does this sound a little out there? It probably does. But think about it… if you really know who your market is and what it is they want and need… doesn't it make sense that you'll have a knowing of what that is?
Do you know what another cool thing is? This applies to your personal life as well. With all your important relationships, personal and business, pay attention to what the other person wants, needs, and likes, and fulfill that for them. Make the service of others your main goal and focus and what you'll find is joy, and stronger relationships… as well as business success.