Day 5: Framework: Step 4: Attraction Message
Phase 2: Framework
This phase is designed to help in building a focused and profitable framework for your business.
The focus of this phase is all about attracting and converting customers. So, your business needs a framework that:
- Builds and supports connection with your market
- Delivers on the promise of your business
- Gets the desired results for your customers, and…
- Contains a super-effective marketing plan
What you create here is what grabs your market’s attention, draws their interest, gets them to buy and then delivers the results they want to achieve
Step 4: Attraction Message
When starting their online business, so many entrepreneurs struggle with getting people interested in what they have to say and offer.
And that’s usually because they’re using the wrong message to grab the attention of their prospects and stop the scroll.
The trick is to figure out what your potential customers want and what's holding them back from getting it. Then, you need to show them you understand where they’re at and how your product or service can help them.
It's kinda like being a detective and a problem solver at the same time!
And the best part? Once you fine-tune your message to get the attention of the right people and attract them to what you’re saying, you'll be able to convert more prospects into customers!
Entrepreneurs who use catchy images to stop the scroll and then just ask for the sale, means their
attraction message isn’t on point. How many sales do you think they make using that approach?
Exactly… their business won’t go far because they’ll lose potential customers to their competitors.And that’s not the outcome you want, right?
So, what can you do to craft an effective attraction message?
- First, figure out who your potential customers are and what they want.
- Show them how your product or service can help them by highlighting the benefits and using emotional language.
- Then use social proof and visuals to help them see all that.
- And, above all, don't forget to include a clear call-to-action that tells them what to do next!
The cool thing is… there are simple, key ingredients to crafting a message that attracts your audience, keeps them interested, builds their desire, and shows them how your product or service can help them.
And when you get it right, you'll be able to convert more prospects into happy customers!
For more COOL tips, tools, knowledge and people, please follow us on Facebook, Twitter, and Instagram.
