Day 3: Foundation: Step 2: Your Cool Brand

After all, how many people have bought something just because the logo was kind of cool and they loved the colors? They might think it looks good, but if the offer is not what they want, they won’t buy it. Taking on that approach for your offer will have you selling to crickets.

So now you know… a brand is more than just a logo or a name. It’s the sum of all of the interactions that a customer has with your business. A strong brand can differentiate you from the competition and build loyalty among your customer base. That’s how powerful branding can be.

So how exactly do you create a successful brand?

Here are seven tips for building a brand that provides value to your clients and stands out from the competition:

1. Define what makes your brand unique.
2. Write compelling copy that tells your brand story in an interesting and engaging way.
3. Make sure every interaction leaves a positive impression and provides outstanding customer service.
4. Be active on social media and use it as an opportunity to further engage with your audience.
5. Develop a consistent look and feel for your brand across all touchpoints.
6. Create visuals that capture the essence of your brand and help it stand out from the crowd.
7. And most importantly… be you! Being authentic is one of the best ways to set yourself apart from the competition and attract your ideal clients.

Simple steps, right? Still, you may be thinking that creating a personal brand is going to be complicated or time-consuming. But in fact, it’s neither.

It starts by brainstorming what makes you unique and what you want to be known for. Then you go on to sharing your story and expertise with your audience and putting together the other key pieces of your brand.And yes, that does include all the cool visuals. 

Before long, you'll have established yourself as a thought leader in your industry—and you'll be well on your way to generating revenue from your cool personal brand.