Communicate Your Why First
So, you think people buy What it is your selling? Not so. They buy into Why you’re doing it… the underlying purpose of your brand and what you believe.
And making a profit is not an underlying purpose. While it is essential for the life of your brand, it isn’t a why… it’s a result.
Humans are both logical and emotional, and when it comes to buying something our emotions rule.
While you may think what you have to offer is freakin’ amazing, it won’t matter. People buy for themselves… how they feel and what they believe.
Check out our video to find out how to connect to that.
A Couple of Cool Peeps
Also known as “The Coolest Couple”, we’re passionate about helping others succeed in their online business. To do that we share COOL tips, tools, and knowledge, along with the wisdom of some very COOL people. Everything we deliver is designed to take the sting out of getting started, simplify technology or increase productivity and profitability. If it isn’t COOL, it’ll never make it here.
For more COOL tips, tools, knowledge and people, please follow us on Twitter or check us out on Facebook.
For more COOL tips, tools, knowledge and people, please follow us on Twitter or check us out on Facebook.
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