So, you think people buy What it is your selling? Not so. They buy into Why you’re doing it… the underlying purpose of your brand and what you believe.
And making a profit is not an underlying purpose. While it is essential for the life of your brand, it isn’t a why… it’s a result.
Humans are both logical and emotional, and when it comes to buying something our emotions rule.
While you may think what you have to offer is freakin’ amazing, it won’t matter. People buy for themselves… how they feel and what they believe.
Check out our video to find out how to connect to that.