Who are your potential customers or clients? Do you feel you can market your product or service to most anyone? Marketing to everyone, without narrowing your focus, will lead to vague messages to your potential market, with very few people understanding what value you can bring to them. You really need to understand who it […]
You’re so pumped… so sure that you’ll achieve a certain level of success, you can almost taste it. Then, whoa… what the heck? You fall short of where you expected to be, the level of success or the award you felt you would achieve. Here’s my (Lorna’s) experience on this very subject: I was so […]
This is video #3 in the “Did You Know” series by Karl Fisch & Scott McLeod. This video was posted to YouTube (in November 2008), but has become very popular with over 2.3 million views. It was even adapted by Sony BMG at an executive meeting they held in Rome of that year. So how […]
Here in Canada our football league is the CFL (Canadian Football League), and one of the teams is the Saskatchewan Roughriders. Just another football team, right? Well perhaps, but the fans that support this team are extremely dedicated to their team. No matter which city the team plays in it feels like a home-field advantage. […]
A beautiful day… one so beautiful we decide to hop on the bikes and go for a nice long ride. So off we go… downhill, uphill :(, and a lot of leisurely routes too. Two and a half hours later we find ourselves at a park with green grass, tall shady trees, and a very […]