Yes, Twitter is a Social Networking site, and is a place where people go to connect and build relationships. And… it is also a place that can boost the traffic to your site and reach more prospective clients and customers.
So… just to give you a perspective on how this can work, we've come up with 7 reasons how Twitter can help you in your business:
Reason 1 – It's Social – One of the rules in a Social Network (SN) is to be 80% social and 20% informative. Twitter is one SN where your current customers and potential customers can learn to “know, like and trust” you. When you are being helpful with your posts and articles you are also being social, and as you are being social you are also marketing and informing.
Reason 2 – Extends Your Reach – Extending your reach means to get your marketing message and influence in front of as many eyes and warm bodies as possible. When you tweet your posts and articles on Twitter, you are not only reaching those who are following you, you are also reaching everyone that follows each person who follows you. We call that Compounding Social Networking and that can happen when someone Re-Tweets (RT) your information to their SN group.
Reason 3 – It’s Present Marketing – In many ways Twitter is like Instant Marketing Messaging – you get an instant response from many people who are using Twitter at that point in time. Many internet marketers are beginning to notice that their Twitter list is many times more responsive than their email list.
Reason 4 – Gives You Expert Status – Mentioning your posts and articles and using them to answer questions increases your expert status in the eyes of the tweeting public. And with some of the latest tracking services you can find out what people are responding to. Because this is a new frontier, there is still time for the majority of you to get in and establish your expert status in your niche.
Reason 5 – Spread The Word – If you send out more than one email message a day to your list, people will unsubscribe in droves. With Twitter you can send out multiple 140-character tweets (which contain marketing and informational tips) in one day. In fact, we encourage you to, because your followers are on at different times throughout the day. And don’t forget they are also on different time zones as well. People can choose not to follow you, but we have found those numbers to be quite low. Of course, there is a happy medium… and there is such a thing as too much… just remember the social side.
Reason 6 – Be Helpful – "People don't care how much you know–until they know how much you care." ~ John Maxwell. So when you are having conversations in Twitter and you see a question where one of your posts or articles could help, you are being very helpful to someone when you refer them to your information. How's that for increasing your "know, like and trust" factor?
Reason 7 – It's Automatic – You can set up your blog to automatically tweet your blog post titles to Twitter. If you have an EzineArticles.com account, you can also automatically repurpose your brand new articles onto Twitter as well. So when your blog post and/or article is published, it will automatically show up on Twitter without you having to lift a finger. That is magic!
So get to know people on Twitter, have them get to know you… the social side is a blast. And remember, help them out with your expertise and point them to your valuable information or services. After all… that's what business is about… helping others to succeed.
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Pat and Lorna~
This is a great post! Like Denise and some of your other commentators, I am not using twitter to the fullest! This gives me the incentive I needed, thank you!
Linda
Linda G. Cox´s last [type] ..Yes to God and the Results are Astounding
[Reply]
Pat & Lorna Reply:
November 22nd, 2010 at 8:38 pm
Linda,
Will be tweeting… hope to see you there!
Thanks,
~ Pat and Lorna
[Reply]
Hi Pat and Lorna,
Twitter is such an important marketing tool!
I admit it took some time to get into tweeting and I still have lots to learn. But it is a fun tool to have in my marketing tool box.
Thanks for sharing 7 reasons to use it.
Susan
Susan Redmon´s last [type] ..Jim Rohn- One of Life’s Great Lessons – Learn to be Thankful for What You Already Have
[Reply]
Pat & Lorna Reply:
November 22nd, 2010 at 8:43 pm
Susan,
Twitter is so much fun. That is one reason why we like it so much. We can stay connected and have fun doing it.
Thanks,
~ Pat and Lorna
[Reply]
Thanks for the reminder of all the things twitter does for us! I've been "inactive" on Twitter for a while… Not any longer. Thank you for the reminder! Your trainings really do "Teach" Jim.
Thank you!
Teach Jim´s last [type] ..Business Lead Generation Capture Pages Must Deliver Value
[Reply]
Pat & Lorna Reply:
December 1st, 2010 at 7:57 pm
Jim,
So glad we could re-ignite your Twitter presence. Look forward to seeing you there!
Thanks,
~ Pat and Lorna
[Reply]
Hi Pat and Lorna,
Really excellent points! My favorite one is "People don't care how much you know–until they know how much you care." That is so true. I was on Twitter in the early days and it was a lot of fun but after a year or more it got so huge that I thought the friendliness and caring got lost. I was wrong. It may be harder to get into the right group of people that you can have a more personal relationship with, but once you figure it out, it's even better than it was in the beginning. Best Wishes!
Deb Augur´s last [type] ..The Blog Mastery Award Goes To…
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Pat & Lorna Reply:
December 4th, 2010 at 1:58 pm
Deb,
It is true that a lot of people have lost the friendliness and caring aspect of their Twitter relationships and now tend to focus on what they can get from the people they connect with. That being said, there are still a large number of people who still use Twitter to build and maintain mutually beneficial relationships… and some great friendships too.
All the best in your twittering.
Thanks!
~ Pat and Lorna
[Reply]
Hi Pat and Lorna!
I just LOVE Twitter! Maybe it is because it is the first social media platform that I ever used, or maybe it is because it just rocks! Thanks for all the terrific tips! I didn't know the statistic about people remaining as followers at a higher rate than they remain on your list.
I have not been as steady on Twitter as I used to be, but you have inspired me to get back over there to have fun and make money!
You two are soooo cool!
Mentor Mama
Nancy Burke Barr, JD´s last [type] ..HOME BASED BUSINESS OPPORTUNITY- “Honesty and Common Sense”
[Reply]
Pat & Lorna Reply:
December 5th, 2010 at 10:04 am
Hi Nancy!
So glad you stopped by. Twitter is one of our favorites because we can stay connected to people we know… plus meet some other cool people for the first time. Hope to see you there too!
Thanks!
~ Pat and Lorna
[Reply]
Hi Guys
I am not using twitter anywhere near enough obviously. I just find it goes too fast for me and hard to make any meaningful conversations. I must need more practice. You have pointed out some really good reasons to be in on the action though.
Belinda
belinda cunningham´s last [type] ..12 – The brain – A broadcasting and receiving station of thought
[Reply]
Pat & Lorna Reply:
December 7th, 2010 at 9:12 pm
Belinda,
It can seem like it's going real fast. It's just a matter of learning to focus on what and who you're interested in following and connecting with.
Thanks,
~ Pat and Lorna
[Reply]
Hi Pat-Lorna,
I will certainly have to look into my twitter account and make a plan so that I can use twitter to the fullest.. Never liked Twitter as much as Facebook but I can tell I am losing out a lot of traffic for not paying attention on it…it is a must for me to use Twitter correctly to do my business.
Thank you for the information and I am happy I stopped by !
Cheers
Pearly
Pearly´s last [type] ..Where Do You Live
[Reply]
Pat & Lorna Reply:
December 12th, 2010 at 2:53 pm
Pearly,
Twitter is a great tool for business… it's also an amazing place to meet people and connect with old friends.
Thanks,
~ Pat and Lorna
[Reply]
I love Twitter and have gotten so much useful information for my business. If you put engaging stuff out there, people will comment and help you know which direction to take.
Debbie Lattuga´s last [type] ..Authentic Happiness Part 1
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Pat & Lorna Reply:
December 14th, 2010 at 8:52 pm
Debbie,
It's amazing how in life we get back so much more of what we put out there. If we put out engaging stuff, then people respond and engage with us. Too cool.
Thanks,
~ Pat and Lorna
[Reply]
Twitter is an amazing tool. It's helped me to reach many customers as well as making good connections in the world of business. There are other sites such as identi.ca who has helped too.
David´s last [type] ..My intentions of starting a business from scratch
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Twitter is the very first social media tool I learned how to use. I haven't used it very much recently, but I still love it. Ease of use and rapid response to tweets is one of my favorite aspects. Pat and Lorna, I love the video on your home page, too.
Take care, and have a great holiday.
Angela
Angela Arnold´s last [type] ..Should College Students Consider a Work At Home Business
[Reply]
Twitter is an great tool to build your business, I have been using twitter very effectively for the past year and it has greatly increase my follower base and income 10-fold. Twitter is a great tool for anyone trying to build a successful online business.
Eric Burnett´s last [type] ..How to get FREE Leads For LIFE
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Pat & Lorna Reply:
January 8th, 2011 at 12:53 pm
Eric,
Twitter is great! We love how it is so easy to connect with others. We find it great for both our business and very much for our social connections as well.
Thanks!
~ Pat and Lorna
[Reply]
HI Pat and Lorna,
You give some great resons to use Twitter. Learning to use it properly is something I am adding to my goals for 2011, thanks to this article! I believe in the odl addage, never give up, even though I am doing very well with my internet marketing. Thanks again for the tips.
John Gaydon´s last [type] ..An Inspiring Journey In Bryce Canyon
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Pat & Lorna Reply:
January 8th, 2011 at 2:09 pm
John,
Twitter is a great tool… one that has many other programs to help us use it more efficiently. We still find it a great way to stay connected in our online relationships.
Glad our tips help you out… and congrats on your online success.
~ Pat and Lorna
[Reply]
Hey Cool Couple,
The Jimmy Kimmel video was really "cool".
It should have at least given out your blog address.
Anyway, your post on twitter is right on target and has me now re-examining my decision to drop Twiiter from my marketing scheme. No doubt I made a huge mistake.
Great blog.
Guy
Guy Santeramo´s last [type] ..Why Don’t You Just Quit Your MLM Business Now… And Save Yourself All The Heartaches
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Hey Pat and Lorna, Love your site!
The thing that you have going on there with Jimmy Kimmel is priceless! Lots of great Twitter info here. I know that I don't take advantage of Twitter nearly enough so it is one area where I will have to focus some of my attention to in the near future!
Thanks for sharing,
Kevin.
Kevin DeRoo´s last [type] ..The Business of the 21st Century!
[Reply]
Hi Pat and Lorna-
Thanks for the great post. I use Twitter, but to this point with no rhyme or reason. It is a bit overwhelming,but you have really opened my eyes to what can be done. I thank you and I am going to get my butt in gear!!! Love your blog!
Cori
Cori Hughes´s last [type] ..The Importance of Laughter- Michael Jackson- and Christmas
[Reply]
Pat & Lorna Reply:
January 20th, 2011 at 8:39 pm
Cori,
Thanks so much! Look forward to seeing you on Twitter.
~ Pat and Lorna
[Reply]
Hi Pat & Lorna,
Thanks for reminding me to pay more attention in making twitter part of my over marketing strategy.
You made some really good points.
Good job as usual.
Guy
Guy Santeramo´s last [type] ..Have You Joined a Tribe Yet… To Grow Your MLM Business
[Reply]
Pat & Lorna Reply:
January 24th, 2011 at 8:04 pm
Guy,
You're most welcome for the "reminder". We like Twitter to connect a lot with people socially too. It's a great way to stay connected.
Thanks,
~ Pat and Lorna
[Reply]
Hey Pat & Lorna,
Great post on the value of Twitter from a social and marketing perspective.
You guys are just too cool.
Really great blog… and I hope to have a blog as nice as yours when I grow up.
Guy
Guy Santeramo´s last [type] ..You May Be A Very Nice Person… I Just Don’t Want To Go Into Business With You
[Reply]
Hello my coolest friends; thanks so much for sharing these 7 great reasons why to use twitter.
I agree that twitter is definitely a place that; if used correctly can be beneficial to you as a marketer I think 3 of the most powerful reasons you mentioned are that 1 it's 'present marketing' this is huge and really gives you the ability to test different things and get instant results. 2nd in my opinion is the building of your expert status; which I believe so many people are worried about having, so this reason is definitely a great share. And the 3rd that I really see, and I'm so glad that you pointed out is to be helpful. So many marketers are missing this element, and failing with twitter and other social media because they are not adding value and being helpful.
This is an awesome post my friends; thanks again for sharing.
[Reply]
Hi there Pat and Lorna,
I am not a big Twitter fan, but your post has awakened more of an interest for sure.
I like that "instant" message…that it appeals to people on the move so to speak.
Must look into it with a little more enthusiasm in the future.
Thanks for reminding me about the resources that Twitter offers.
Best wishes
Peter
peter chapman´s last [type] ..Awesome – The Best Blog in the World!
[Reply]
Pat & Lorna Reply:
February 26th, 2011 at 10:19 am
Peter,
Having instant feedback is a very cool thing. Keep movin'…
Thanks,
~ Pat and Lorna
[Reply]
Hey Pat, Hey Lorna,
I love the way you emphasize the 'social mix' here and reitertate the 80-20 rule. Yes, social media, social networking is first and foremost about exactly that … networking … through interacting and asking the right questions, you get to offer help to the people who want it, and just hang out and have a laugh with everyone else. It's so important that people understand that it is about people first, business second. Relationships first, business cards second. I think so many people underestimate the power of social media marketing because they just want to wade in 'boots and all' and start 'selling'. What are your thoughts around that?
Great post, thanks for posting
Mandy Swift´s last [type] ..TWITTER- HOW DO YOU COPE WITH ALL THE NOISE
[Reply]
Pat & Lorna Reply:
February 26th, 2011 at 11:37 am
Mandy,
We totally agree. Too often we see people who do not develop the relationships, and figure that since there are so many people on the social media sites they'll be able to make a ton of money just by selling to them. But that's not what it's about. People will buy from people they know, like and trust; and they won't put a lot of trust in someone who's in it just for the sales.
Also, we think it's a shame on how many amazing relationships these "salespeople" miss out on by pushing their wares from the get-go.
Thanks so much!
~ Pat and Lorna
[Reply]
I keep hearing about all the great reasons to use twitter and that it can actually be fun? I then tell myself that I need to take the time to really plug into it. It hasn't happened yet.
What too do you use, if any, to monitor and interact with twitter?
Cheryl James´s last [type] ..She Peed Her Pants Really
[Reply]
Pat & Lorna Reply:
February 28th, 2011 at 8:22 pm
Cheryl,
Yes, Twitter can be fun… and a great way to keep in touch with all the cool people we know too!
The tool we use the most is called "HootSuite".
Thanks!
~ Pat and Lorna
[Reply]
I have been using twitter for a long time and I find that twitter is the best way to get yours and others info out into the social sites. Thanks for the post.
PS I am a faithful TSA member. Make it a Great Week!
[Reply]
Hey Coolest Couple,
It's been a while since I visited. Always great to visit your blog too. Great post and thanks for the new perspective in looking at Twitter with those 7 ways Twitter can help your business. Have a good day!
Lesly Federici´s last [type] ..Just Gotta Be Me
[Reply]
Pat & Lorna Reply:
March 6th, 2011 at 11:02 am
Lesly,
Good to hear from you! Thanks so much for stopping by.
~ Pat and Lorna
[Reply]
Hi Pat and Lorna!
I enjoyed reading this post because I know you are the experts!
Some people like Twitter; some don't.
I happen to like it; although I find it easier to form relationships on FaceBook.
But I am still learning, and your "7 Reasons" make sense.
Thank you,
Linda
[Reply]
Hi Pat and Lorna,
I love this post.It shows very well the multiple advantages that twitter has.Indeed it's great to use twitter because is easy to use,you can have a lot of exposure of your content.In addition it s free and can be automated.Tools like Social Oomph and Tweet Deck make it more easy to use.
Thanks you for sharing this.
Have an awesome day,
Radu
Radu Dascalul´s last [type] ..Can “water” help you become successful online
[Reply]
Hi Pat and Lorna,
I think that Twitter is another place where you can waste a lot of time if you don't know how to use it for marketing. Many people expect to just tweet some random things thinking they will get leads to their business.
But, as John Maxwell said in that quotation, interacting with people and offering your help is really what Twitter is all about. I see many Twitter accounts whose owners just auto-tweet hundreds of things per hour… I totally disagree with that kind of stuff.
Thanks for the great article, it has been a pleasure reading it,
George
George Tiganus´s last [type] ..SEO Pressor Plugin – Powerful SEO Technique
[Reply]
Thanks for the great tips on Twitter. I believe a balance between automating and actively engaging is the best way to go with Twitter. And it's primarily about connecting with others and promoting them ahead of ourselves. When we do this at a ratio of 12 (them) to 1 (us), it will result in a lot of value for both parties, as per guru Chris Brogan.
Steve-Personal Success Factors´s last [type] ..You Dont Have to Be Csíkszentmihályi To Create Flow Activities
[Reply]
Hi Pat and Lorna,
Thank you for this article. I'm new to twitter and quite honestly I didn't get it at first. When a started to get followers, there seemed to be a lot of 'mini-posts" that didn't make sense. After awhile, it started to come together and I realized there is legitimate tweeting and spammy tweeting. Some people use tricks to push hundreds of ads through and I cannot see the sense in how that is going to do anything for their business.
Your tweet site is great and clean and it has really good pointers to good content. Since the two of you are "experts" in social media, you were one of the first I added to follow, even though I didn't know what I was doing and I use your site as a model of how Twitter is properly used to enhance the "social" in our marketing. Good stuff!
Raena Lynn´s last [type] ..My Favorite Posts March 23-29- 2011
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Every point that you make about Twitter is right on point! Twitter is a highly effective and useful tool, and now with Google's new algorithum "Panda", it is so extrememly important to gain search ranking. Social media now plays a very important role in ranking. If you have a valid and insightful account it will also give you authority, which is so important to credibility with you website. This is some great information, thanks for sharing!
[Reply]
I really appreciate your Twitter tips! This is truly a great post. I didn't use to like Twitter so much, preferring Facebook over it, but the more I learn about it the more I get used to it and therefore like it more.
Your article helps a great deal!
Thank you so much!
Lynn
Lynn Jones´s last [type] ..Do You Ooze Confidence
[Reply]
Pat & Lorna Reply:
April 14th, 2011 at 7:24 pm
Lynn,
Glad we could share a bit more information with you on Twitter!
Thanks,
~ Pat and Lorna
[Reply]
Hi Pat & Lorna,
thanks for this advantages for twitter. i started twitter not long ago but still i can not really see how is it going to help in getting traffic to my blog. i see i do get some followers daily and i am trying to make it more social than promoting my blog right away but up to now i still can not see the results
Maybe it takes some time. I am not going to quite 
Lorie Letschert´s last [type] ..Become Successful- Overcome Your Fear
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its all good
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Great Article on Twitter. Twitter has become a great tool for marketing your business. 30% of the population will open their phones and computers to a social media instead of a search engine,
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Twitter has become a great tool for marketing your business. Great sharing of article..
daniella´s last [type] ..Paleo recipe book
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I notice this day that most of our business man engage there self in twitter to use as there best tool.
marieljackson´s last [type] ..Bodybuilding Nutritional Supplement Explained
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