Image Courtesy Pedro Mourelle
Before you read any further, please follow us at: http://Twitter.com/Pat_Lorna (Opens in a new window). It will make sense to you when you read the rest of this story…
It was war (twat-wa) ! In case you haven't heard… Jimmy Kimmel (of ABC's Jimmy Kimmel Live!) had declared Twitter War on us (actually it was more like a sneak attack). He was not happy that we had 4,000 more followers than he did, so he publicly declared (on Twitter and on his show) that he was officially at Twitter War with us.
Here's how he started it all:
(Click above image to see the actual Tweet)
(Click above image to see the actual Tweet)
And… here is the video of him announcing his Twitter war with us on his show:
Now, why he chose us to go to war with isn't clear… and truthfully that's OK; it's great PR and we didn't back down from his challenge. We spent a couple of days (and nights) tweeting with our followers and his as well. The amount of people that now know who we are, compared to before Jimmy started this war, has skyrocketed. So bring it on Jimmy!
Are we sure it's great PR? Yes, and we're not alone in that thinking…
Check out these tweets:
(Click above image to see the actual Tweet)
(Click above image to see the actual Tweet)
So, how do you get noticed online (and offline too)?
Yes, getting noticed online often leads to offline publicity as well. People telling their friends about you, meeting people in person that you've connected with online (our favorite), and sometimes a mention and your picture on TV…
Here's a quick video of Jimmy on his show, updating his audience on the status of his Twitter War with us:
So… how to get noticed online:
First, you have to get out there. Put up a blog, get on Facebook and Twitter. It doesn't have to be perfect, you'll have lots of time to tweak it later.
Second, create a brand for yourself and then create everything you do around that brand. Your brand can help you stand out from the crowd and have more staying power in people's minds.
Third, it's a great idea to join a tribe or become a part of a community. The people in your tribe will be instrumental in getting your name out there, increasing your exposure on the social media sites and the reach of your content. Being a part of Tribe Syndication Association (TSA) has dramatically increased our reach and exposure in the world of social media and online in general.
So get out there, create something that's yours and get the help and support of tribe behind you. You'll be surprised how far you can go.
We didn't think we'd actually win the war, considering Jimmy has the network TV show to get his message out to the world. And although we didn't win, we'd like to thank Jimmy Kimmel for helping us get a little farther. It's been a COOL ride, and Jimmy's a pretty COOL guy for a "comedian"!
We hope that you are now following us on Twitter: http://Twitter.com/Pat_Lorna (Opens in a new window). Thank you!
P.S. Watch out Jimmy, the "Pat and Lorna Live!" show is coming soon to a network near you!
P.S.S. Or maybe Jimmy you want us to appear live on your show first!
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Unbelieveable!
I go away for 1 week and what happens ? You get yourself involved in a war that will bring you more attention than any tribe would. Goodness that is hilarious… and the 'why' behind Jimmy picking you guys out of a crowd is likely as you said to me months ago…the branding itself is what you felt early on to be the way for people to remember you…now you know it is. NICE JOB!!! Lots of love and best wishes and OH BTW…… I DO hope that Jimmy has you on Pat….I think you are MUCH FUNNIER than he is.
Kellie
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:29 pm
Kellie,
We must admit we had a great time getting involved in his little Twitter war… and it does feel like we've got our branding to where it really suits us.
Lots of love back… and Lorna agrees… Pat is definitely funnier than Jimmy.
Hey, glad you had a great time on your little vacation!
~ Pat and Lorna
[Reply]
We now know why you are the Coolest couple. Like the old show Biz or is it Political saying goes. There is no bad PR as long as the spell your Name right. Now if you can get Leno to promote you also.
Nelson´s last [type] ..“Top Cat Club”
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:30 pm
Nelson,
We agree… we couldn't have bought PR like that; and we've started looking into what Jay's up to
~ Pat and Lorna
[Reply]
Very well done and very COOL!
~ Jeff
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:31 pm
Jeff,
Thanks so much Jeff! Appreciate you!
~ Pat and Lorna
[Reply]
That is so cool! The response back to Jimmy Kimmel should be that you are so Cool because you also Follow Back those that follow you. LOL I just checked and he follows 27 people. Now that is true love! Take the war back and watch you explode the PR.
Bill Hartman´s last [type] ..Power of the Mind
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:33 pm
Bill,
Yeah, he doesn't follow very many people and his absence during the actual Twitter War was duly noted by several of his followers. Maybe someone should teach him that Social Media is all about relationships
Thanks,
~ Pat and Lorna
[Reply]
I love this! It is amazing why you cannot be happy for someone rather than raging war on them.
I call it celebrate their success!
58,000 followers on Twitter! Cool!
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:34 pm
Maggie,
I don't think Jimmy's heart is even half the size of yours… what a wonderful way to see things!
Thanks,
~ Pat and Lorna
[Reply]
Oh my gosh – that is unbelievable! I am definitely coming late to this war but I will do all I can to help:) How dare he say you are not the Coolest Couple! At least it is great PR! Thanks for putting this out there and making the rest of us aware!
Glyna Humm´s last [type] ..OnlyWire – Social Bookmarking’s BFF!
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:35 pm
Glyna,
Thanks so much… and so glad you could join us. You're not late, you're just in time.
~ Pat and Lorna
[Reply]
This shows how important branding can be. Stand out from the crowd and get noticed. Thanks for sharing and thaks for all your gtrat info.
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:36 pm
Chester,
We have definitely found that branding does make a difference.
Thank you for the kind words.
~ Pat and Lorna
[Reply]
Coming from a publicist, This is SWEET! Kimmel doesn't know what he's up against; that's the funny thing; definitely the best free publicity.
- Curt
Curt Bizelli´s last [type] ..Going on Blog Talk Radio to discuss “Clean, Decent, Positive yet Factual” Media & Entertainment – BlogTalkRadio
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:37 pm
Curt,
Very sweet… and so very cool. I don't think he realized how much he helped us get noticed by more people and the exposure he created for us. That's ok… we think it's great.
Thanks,
~ Pat and Lorna
[Reply]
Amazing, Pat and Lorna! I tweeted about you ('cause I think you should've won the war!) … what fantastic PR! It's another example of your COOLNESS — Thanks for sharing it with your Tribe and followers.
Jennifer Akers´s last [type] ..Twitter Moms: Over 25, 000 Smart Moms and Growing
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:39 pm
Jennifer,
Thanks so much for tweeting about us, we appreciate your support. It was fantastic PR, and we had a lot of fun with it too.
~ Pat and Lorna
[Reply]
Hi You Two You are really Cool
I love it that people did take notes of you and what you do, TSA just bring Friends Together that will be friends for ever online. and so we just help one another.
It will be like shopping , we will fist look what our friends can give us than
go to the next big Guru online .
You Rock Thanks
Regards
Theuns
[Reply]
Pat & Lorna Reply:
June 8th, 2010 at 6:41 pm
Theuns,
We have had so much support from our friends here at TSA, and we couldn't have "fought" the war without all of you.
We love the friendships we've created here, they will be with us for a long time to come.
Thanks,
~ Pat and Lorna
[Reply]
What a great journey you both are on and to be mentioned on Jimmey show. That is awesome. Congradulations
Julie Elliott´s last [type] ..Weight Loss Journey week 2
[Reply]
Pat & Lorna Reply:
June 11th, 2010 at 8:24 pm
Julie,
Thanks so much for the congrats! We love the journey we're on and being on the show was an interesting and very COOL experience.
And… so very cool on the successful results of your weight loss journey. Great job, and we love the approach you're taking.
~ Pat and Lorna
[Reply]
I have been amazed by how successful social media is as a marketing and public relations tool .. you guys prove that it's not just a 'one off'. Keep up the great work ..you're definitely the Coolest Couple!
Joanna Sayers´s last [type] ..Nokia’s Fitness Guru At Your Service
[Reply]
Pat & Lorna Reply:
June 11th, 2010 at 8:27 pm
Joanna,
Thank you so much. Yes, social media is a very powerful marketing and PR tool… and we were quite blown away by being on Jimmy's show.
Now if only we could convince Jimmy that we're cooler than Bob and Doug!
~ Pat and Lorna
[Reply]
What I like most about this – is that Kimmel started the whole thing…
Is this a public display of how stupid he is for thinking he could 'take on' the coolest couple… or more of a testament of goodhearted well-wishing soul that feeds on building someone else up.
Whether he meant to or not, he built you up!
Paul Klaszus´s last [type] ..Practice Holding your Vision
[Reply]
Pat & Lorna Reply:
June 11th, 2010 at 8:29 pm
Paul,
We may never know Jimmy's true intentions on why he started this whole thing, however we are so very grateful he did.
We're definitely not looking this gift horse in the mouth.
~ Pat and Lorna
[Reply]
Go kick some Kimmel butt! Can't beat the free PR keep riding the wave!
Karla Bond´s last [type] ..Keeping Your Teenager Safe in the Sun
[Reply]
Pat & Lorna Reply:
June 11th, 2010 at 8:30 pm
Karla,
We're keeping the vigil going… and still working on kicking his butt.
Surf's up!
~ Pat and Lorna
[Reply]
Amazing, Pat and Lorna! There is a ton of power in personal branding, and you have done a superb job of standing out in the crowd. Kudos to you for a job well done!
Darlene Davis´s last [type] ..The Ant Philosophy
[Reply]
Pat & Lorna Reply:
June 11th, 2010 at 8:32 pm
Darlene,
Thanks so much… branding is so huge and we're really having a lot of fun doing it too!
We seem to have picked a good brand…
Thanks,
~ Pat and Lorna
[Reply]
Pat & Lorna – this is awesome!
My questions is: what will Jimmy do when you surpass him again in Twitter followers?
The battle has just begun
Steve Dimmick´s last [type] ..Confirmed Opt-In for Members?
[Reply]
Pat & Lorna Reply:
June 11th, 2010 at 8:33 pm
Steve,
That would be so interesting to see. When we do surpass him (and we will) then we can check out what his response will be.
Bring it on Jimmy!
Thanks,
~ Pat and Lorna
[Reply]
Hey Pat & Lorna,
This is so awesome. Big congrats to you guys for your success.
You should definitely be on the show and starting one of your on ustream channels would be amazing. I would be tuning in to watch for sure!
Keep on being COOL and ROCKIN it.
Make it a great day!
God Bless,
-ed
Edward´s last [type] ..The DREAM Project Update – Week 1
[Reply]
Pat & Lorna Reply:
June 15th, 2010 at 8:02 pm
Ed,
Thanks so much for the congrats, really appreciate it.
And it's so cool to know we'd have at least one fan!
Thanks,
~ Pat and Lorna
[Reply]
Pat and Lorna, I think this is so cool, did not know we had celebrities in our tribe
This is so awesome. Keep up the great work you are doing.
Lori
Lori Robertson´s last [type] ..How To Dramatically Boost Your Brand With 1 Strategy & In 5 Simple Steps
[Reply]
Pat & Lorna Reply:
June 15th, 2010 at 8:03 pm
Lori,
Thanks so much!
~ Pat and Lorna
[Reply]
I suspect the real reason for Jimmy's reaction was envy gone overboard (or EGO for short).
None of this addresses the issue of who it is that's following both contenders. Personally, I'd rather be followed by people wanting to learn than by people slavishly doing what they're told by a TV personality.
Good for you both… love your attitude to all this.
He may have the quantity, short-term, but you definitely have the quality.
John
[Reply]
Pat & Lorna Reply:
June 15th, 2010 at 8:16 pm
John,
So true! All he did was ask people to follow him… he didn't connect with his followers or spend any time tweeting with them, he just didn't like being behind in numbers. And it gave him something to poke fun at. But that's ok… it did give us a boost, and we appreciate that aspect of it all.
Yes, we do have the quality! Just take a look at the people we have here commenting on our blog. That says it all.
Thanks so much,
~ Pat and Lorna
[Reply]
That is seriously the funniest thing I've seen lately! Jimmy really should work on his jealousy issues lol.
Oh and you guys are definitely the Coolest Couple!
~Angel
Angel Taylor´s last [type] ..Internet Marketing Coaches, Trainers, and Gurus Oh My!
[Reply]
Pat & Lorna Reply:
June 19th, 2010 at 11:42 am
Angel,
We're surprised Jimmy didn't turn green from envy
It is funny and it was a lot of fun too, we thoroughly enjoyed ourselves.
Thanks so much for the kind words!
~ Pat and Lorna
[Reply]
I just love this … very funny, but like you said very educational. You guys teach me so much. I thank you for that … now, is this over> Did you guys win?
Lesly´s last [type] ..Are You Brainwshing Yourself?
[Reply]
Pat & Lorna Reply:
June 22nd, 2010 at 7:52 pm
Lesly,
So glad we can make you laugh and teach you something too!
No, we didn't win in Jimmy's time frame, but hey… we didn't say it was over yet
Thanks,
~ Pat and Lorna
[Reply]
Pat & Lorna,
This is the first time I've been to your blog and I already like you both. Lots of great content, and what's this, a Twitter war with Jimmy Kimmel?!! You've already started my brain to spinning and I'm trying to think of a creative way to get some rockin' PR like you guys obviously did. SO cool!!
Looking forward to more from the coolest couple.
Mandee
Mandee Widrick´s last [type] ..Cold Calling: The Phone is Your Friend
[Reply]
Pat & Lorna Reply:
June 22nd, 2010 at 8:04 pm
Mandee,
Thank you so much for dropping by… and for the kind words.
Oh yes, the opportunities for PR are endless… we're sure you'll come up with a way cool idea.
Look forward to it… and connecting with you more often.
Thanks,
~ Pat and Lorna
[Reply]
the secret is in the proper branding
[Reply]