This is video #2 in the “Did You Know” series by Karl Fisch & Scott McLeod. This video was originally posted to YouTube (in June 2007), but has become very popular with over 3 million views.
Most people believe there are finite resources from which we all share… and that the more we have, the less others have (or vice versa). This scarcity thinking is holding us back as individuals and as a society.
What we find truly important in life, is to replace this scarcity mindset with that of abundance. And that is what it truly is… a mindset.
From the side of scarcity, people say things like:
“I can't afford it.”
“I just don't have any options.”
“I never have enough time to pursue my ideal life.”
Abundant thinking says:
“How can I afford this?”
“I know I have unlimited options, I just need to find a way to realize them.”
“How can I create more space so I have time to pursue my passions?”
Basically, it is how you look at the world… scarcity is limited, and abundance is limitless.
It's our choice… to view life abundantly, to think and act abundantly and eliminate our fear of loss and scarcity. We do have a choice… and that's what it's all about… choice. It's up to us as to what our lives are like… vibrantly abundant or minimized by the fear of not having enough, and that others have what we want but cannot have ourselves.
The path to overcoming the myth of scarcity is for us to realize and accept the abundant nature of our environment and of our potential as creative beings. It is up to us… we create the reality of abundance or the fear of lack and scarcity.
How perfect that this is the Thanksgiving weekend here in Canada. This is the time of year when people focus on what they have to be thankful for… they focus on the abundance they have in their lives.
Our challenge… make this thankful, grateful, abundance-focused mindset one that lasts all year long. Then watch what starts to show up in your life… it's amazing what a shift in your mindset can create.
If you're already there… in a mindset of abundance… fantastic! Keep it up and help to show others what we can accomplish in our lives and in our world when we focus on abundance.
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Camping is a lot of fun. Well, we're sure that not all of you agree with that statement, but we definitely have a blast when we're out there “getting away from it all”.
On one such weekend, we had decided to head out to Jasper, Alberta, Canada to enjoy the mountains, and the amazing fresh air. So we packed up our tent and all the other camping essentials and took off.
The weekend was perfect… the weather was great, we found a sweet campsite, and our time there was laid-back and relaxed.
And then it happened… early on Saturday afternoon, when Pat was returning from filling our water container, he noticed that almost everyone in the campground was looking at him. No matter how hard he tried, he couldn't understand why. Although I sure knew what they were looking at, and it wasn't Pat…
On the same path, following close behind him, was a black bear.
Once Pat headed up the path towards our campsite, he noticed the bear behind him. He decided to take it easy and keep moving at a slow and steady pace… he figured if the bear had wanted to chase him down, he would've already done it.
So when it appeared that all the campers were looking at Pat… they really had their focus elsewhere.
The same thing applies online. We may think people are looking for what we have to offer… in fact, we may be positive we have something that everyone wants. But do they? Are they really looking at you, or has someone else grabbed their attention?
One way to find out if you have your prospects' attention is to ask them what they want, or what it is they are looking for help with. Only then can you truly know if what you are offering is in line with what they are looking for.
We need to see the wants and needs of our prospects from their point of view, not from what we “think” they are.
As Marcel Proust said…
True discovery consists not in finding new landscapes, but in seeing the same landscape with new eyes.
We need to take a look at what we are offering through our prospects' eyes… not from our own bias and perspective.
One way to find out what others are looking for is to conduct a survey or poll.
You can do that within your blog, like this…
Hey, if you haven't yet participated in our little poll above, we would greatly appreciate your feedback. And by all means, feel free to elaborate on your answer in the comments section below.
Another place to ask your prospects what they want and where their challenges lie, is to conduct a survey using an online survey service… just like the one we created HERE on Survey Monkey.
Remember, it's great that you would buy your own product or service, but do other people see it as having the same value to them in their lives? Ask them and find out… are they really looking at you?
This is video #1 in the “Did You Know” series by Karl Fisch & Scott McLeod. This video was not originally posted to YouTube (in 2007), but has become very popular. The original name started as “Shift Happpens”, but know has become known as “Did You Know” series.
You may believe that once you’ve found out what people are looking for, created great content and presented it once, that you’re done. The problem is you’re leaving a huge presence and a lot of potential profit behind.
Not everyone is going to connect with your content in the way you’ve presented it, and those that don’t will not consume it or perhaps even purchase it.
People learn and take in information in different ways, and the more of those you reach, the more of a market reach you’ll have.
Basically, people operate in a variety of learning modalities. Let’s take a look at the types of learning modalities:
- Visual Learners – Visual learners actually learn and better retain information by seeing and reading. This accounts for about 55 to 75 percent of people according to scientific studies. This is obviously a large portion of the people and therefore visual presentation is one of the most effective modes to communicate information.
- Auditory Learners – As suggested by the name, auditory learners tend to learn most competently by hearing or speaking. This includes about 20 to 30 percent of people.
- Kinesthetic Learners – Kinesthetic learners absorb information best through doing and touching. This would include tasks such as filling in the blanks, key strokes, and mouse clicks. Approximately 5 to 15 percent of people fall into this category according to scientific studies.
- Smell and Taste – These two categories are self-explanatory. We won’t spend much time on them here as they have very little application to the types of contexts that we are dealing with.
- Digital Auditory – Digital auditory is an internal learning modality that we will refer to as self talk. These thoughts in your mind ultimately are what guide your decisions. Everyone makes use of digital auditory and you need to be aware as to what your content is getting your audience to think and feel.
To sum it up… make use of the various learning modalities in how you present your content and you will reach a much larger percentage of your potential market. As well, you will have much more impact on their lives as they will be more likely to understand and put to practice what you have presented.