Did You Know? (V3.0)

This is video #3 in the “Did You Know” series by Karl Fisch & Scott McLeod.

This video was posted to YouTube (in November 2008), but has become very popular with over 2.3 million views. It was even adapted by Sony BMG at an executive meeting they held in Rome of that year.

So how fast is everything moving at you today? Did you ever wonder why some days you feel so overwhelmed? Guess what, it’s not you! Watch the video below to find out why.

Pat and Lorna About the Authors

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Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Top 5 Reasons to Organize All Your Information and Knowledge

Like everyone else, there seems to be no end to the amount of information and knowledge you’ve acquired through interesting articles or blog posts you’ve read, courses or e-courses you’ve taken, and all the other types of information research you’ve done.

You’re absolutely sure you’ve stored all of this somewhere… but where? Can you easily find it when you need it? And… you may be wondering why it really matters if you can find this or not.

Well… just in case you are wondering, here are the top 5 reasons why you really DO need to organize all your information and knowledge:

5) How Do I…?
You’re stuck… and you know you have the answer somewhere in the information you’ve gathered… but where? Make your organizational system searchable so you can find the exact info you need, when you need it.

4) Content Creation
You’ve got blog posts and articles to write. What about that e-course you planned on releasing? Researching all the information you have is a great source for content. It’s right under your nose. Again, organize it and make it searchable.
[Read more...]

We’re Not All the Same… How Do You Really Reach Your Target Market?

You may believe that once you’ve found out what people are looking for, created great content and presented it once, that you’re done. The problem is you’re leaving a huge presence and a lot of potential profit behind.

Not everyone is going to connect with your content in the way you’ve presented it, and those that don’t will not consume it or perhaps even purchase it.

People learn and take in information in different ways, and the more of those you reach, the more of a market reach you’ll have.

Basically, people operate in a variety of learning modalities. Let’s take a look at the types of learning modalities:

  • Visual Learners – Visual learners actually learn and better retain information by seeing and reading. This accounts for about 55 to 75 percent of people according to scientific studies. This is obviously a large portion of the people and therefore visual presentation is one of the most effective modes to communicate information.
  • Auditory Learners – As suggested by the name, auditory learners tend to learn most competently by hearing or speaking. This includes about 20 to 30 percent of people.
  • Kinesthetic Learners – Kinesthetic learners absorb information best through doing and touching. This would include tasks such as filling in the blanks, key strokes, and mouse clicks. Approximately 5 to 15 percent of people fall into this category according to scientific studies.
  • Smell and Taste – These two categories are self-explanatory. We won’t spend much time on them here as they have very little application to the types of contexts that we are dealing with.
  • Digital Auditory – Digital auditory is an internal learning modality that we will refer to as self talk. These thoughts in your mind ultimately are what guide your decisions. Everyone makes use of digital auditory and you need to be aware as to what your content is getting your audience to think and feel.

In our last poll we learned a lot about what areas of social media most of you are having challenges with… now we’d love to find out what type of training would reach you best.

So… we would appreciate it so much if you could take a few seconds to answer the question below…

Which format of training do you prefer most?

View Results

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And again, we invite you to elaborate on and clarify your answer in the comments section below.

To sum it up… make use of the various learning modalities in how you present your content and you will reach a much larger percentage of your potential market. As well, you will have much more impact on their lives as they will be more likely to understand and put to practice what you have presented.

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

No Matter How Old You Are, You’re Always Learning!

So, one more figures competition under my belt, this time at the National level. Yes, the competition was tougher than at the Provincial level and I had to step up my game… but that is a Cool thing. Sometimes it takes a challenge to get us to step up and make some major changes and improvements.

For this competition my amazing husband, Pat, hired a trainer for me. I sure learned a lot through my sessions with my trainer and the diets and exercise routines he had me follow. I had a great foundation already established… but yet it was that extra 20% that made up 80% of my visible progress.

A few notices I took away from my experience at the National competition:

  • Although I was told everyone was there to win and I wouldn’t find anyone to be friendly or cooperative, it was totally opposite. I met so many COOL people and had a blast back stage.
  • No matter how lean, muscular, toned, tanned, etc. you think you are, there is always at least one other person who is just a bit more.
  • Being a judged sport… you can’t control the judges thoughts and opinions. And they’re all looking at you a little differently.
  • Coming in last place isn’t degrading or defeating unless you make it that way.

Yes, I did come in last place in my categories. And yes, I could have quit after that… but I’m thinking… why would I? I’ve dieted for over three months, tanned myself silly, lifted what seems like millions of pounds of weights… just to quit? Nope.

This applies so well to the rest of our lives… in business, on a personal level, in sports, whatever… one “kick in the butt” and we may feel like we want to quit. Instead, perhaps look at it this way… take a step back, look at where you really are, and where you started from. You may (in fact, you probably will) surprise yourself.

Are you willing to give up on all that you’ve done, everything you’ve accomplished to that point, just to pack it in? That can be a tough question, and we’re thinking the answer for the most part would be a resounding NO. Of course there are the few times when the writing is on the wall, and a different path would be the best choice.

My trainer did have a few of his students quit just before the competition. That boggled my mind. I couldn’t understand investing in that much time, energy, pain and money just to drop out. I mean, what’s the worst that could happen? You could come in last place ;)

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Motivation, Mindset and Making It Happen

"The Pose"

Have you ever wanted to do something, but have never done it? You’ve told yourself you really want to do it, but there’s always been a reason not to follow through.

So… let’s discuss making things happen, amazing support and how important mindset really is.

I (Lorna) have always wanted to enter a Figures Competition (like bodybuilding – with a little less muscle definition). For a few years I’ve been saying I wanted to do it, but there has always been something that “got in the way”. There were scheduled activities for the kids, injuries, didn’t start training early enough, etc., etc. Basically, plain old excuses.

However, this summer I committed to the training and the diet (death by chicken) and competed in a Figures Competition.

It was a phenomenal experience… and the coolest part of it was the amazing support I got from my sweetheart, Pat. I’m pretty sure the audience appreciated how much he supported me as well. Watch and listen to this very cool moment…

So now I wonder why I waited so long to do this. And it brings awareness to this question: what things do we put off, things that would be amazing experiences if only we would just make it happen?

Not only did I have an amazing experience, but a fourth-place finish was like icing on the cake. Being the first competition I entered, and considering the massive amount of things I still needed to learn, that result was great!

In Alberta the association that holds these competitions is the Alberta Bodybuilding Association they are a class act all the way and are run like most associations with volunteers. Here are the 2010 Muscle Beach Fall Classic Results and I placed fourth in Tier 1 Figure Short.

The other competitors were all friendly, helpful, supportive, nervous and very hungry ;-)

Some big learning experiences for me were:

1) Even though I thought I was dark, I was still very white!
2) There were no egos backstage
3) Bring food to competitions
4) The volunteers were amazing
5) Even thou the event was a “Judged” event, I entered for the experience

[Read more...]

How Being You is the Best Way to Present Yourself Online with Kelly Baader

We were extremely honoured to be able to catch Kelly Baader for a COOL interview during the Marketing Funnel Mastery event held in Las Vegas.

In this video Kelly shares why being yourself and living your brand is so important. Don’t take our word for it; listen to the interview with Kelly!!!

Kelly exemplifies the importance of being congruent with who you are in your life and in your online branding and persona… she is true to herself and graciously shares that with the world.

Kelly at the time of this recording is also taking the basic course of the Coaching Cognition program.

If you got any value from this interview, please comment and share.

To find out more about Kelly visit her at: KellyBaader.com/

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Dynamic Information Map of Alex Mandossian’s 2010 Slow-Read Book List

Alex_Books

Our friend and mentor Alex Mandossian has put a post on his blog with a list of his 33 slow-read books for 2010.

So what is a slow-read book? It is those books you find yourself reviewing and re-reading again and again and again and again … for new insights, discoveries, and lessons.

We found the post and the list of books to be quite interesting, but found that there was some information on the books and the authors he didn’t cover that could be quite useful to us and to others.

So… we created a Dynamic Information Map of Alex’s list in which we included the titles and sub-titles of the books, the authors, any Wikipedia information we could find on the books or authors, as well as links to the books in Amazon to make purchasing the book a very simple exercise.

Have a look at the map, peruse around it and perhaps you may be drawn to purchasing a book or two that may be one of your slow-reads for 2010.

You can find the Dynamic Information Map of Alex’s slow-read book list for 2010 ==> Here!

To good reading and a prosperous 2010!

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Original Source Material:

Teleseminar Secrets Tip #17

FAQ: “How do I get rid of my fear of doing public Teleseminars?”

Answer: Please see video below.

Please click the image below to start the presentation.
(Duration: 5 min, 55 secs)

We are proud to support Alex Mandossian’s Teleseminar Secrets course and his internet marketing strategies, as we had a hand in putting together the middle part of the above video using our www.SpectacularPresentations.com format.

We would like to support others who take Teleseminar Secrets as we have learned so much from taking Alex’s course. We have special bonuses that we would like to offer you if you order through our affiliate link at www.ToTeleseminarSecrets.com.

Here’s How To Claim Your Special Bonuses

Read the rest of this entry >>

– Pat & Lorna

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Social Marketing Blueprint In Action

Our colleagues Alex Mandossian, Jeff Herring and Maritza Parra held a teleseminar to discuss Jeff and Maritza’s upcoming Social Marketing Blueprint course and free videos.

To learn more about the Social Marketing Blueprint and to get the free videos now, go to ToSocialMarketing.com

On the call they discussed 6 main social media sites: Twitter.com, Facebook.com, YouTube.com, EzineArticles.com, MeetUp.com, and of course your own blog.

We want to demonstrate that they know what they are talking about, so we created a dynamic mind map showing a portion of their Social Marketing Blueprint; some of the Social Networks that Alex, Jeff and Maritza use. As a bonus, we have also included a glossary of terms.

Go ahead and discover (it’s interactive) the blueprint below:

For a larger version of the Blueprint: Click Here
(You’ll need to go to the larger version to display the web page and to see the glossary of terms)

Again to learn more about the Social Marketing Blueprint go to ToSocialMarketing.com

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Playing For the Love of the Game, Why We All Need to be Kids Again

This video did bring tears to our eyes (We heard even George W. Bush had tears in his eye). Here is a kids just following his passion and gets to play in the final game.

The basketball player (John McElwain) now also has a Wikipedia.org page on him and the event. John McElwain Wikipedia.org Page Watch and enjoy, and we would love you comments.

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.