Would You Buy From You?

After watching other people’s sales videos and reading their sales pages, it is usually fairly easy to determine if you want to purchase what they are offering. And if not, does it actually peak your interest? You know, is it something you’d buy if you were looking for that?

What is a lot more difficult to do, is to look at your own sales offerings and determine if it’s something you’d buy. Or does it at least peak your interest?

The tough thing here is to come from an unbiased viewpoint. You obviously have a natural tendency to think, “Well, I created this, so of course I’d buy it.” But would you really?

Think of it from your prospect’s point of view… “Does it solve a problem I have?”. “Does it give me a real solution, that will help me move forward?”

And there’s the other side of things… “Do I trust this person? Is their message congruent and not just filled with hype and false promises?” Of course it’s not always easy to tell all that from reading a sales page, but there are other clues that your prospects may look for… do you have trusted people giving you testimonials, and are you communicating with your target market without constantly “selling them”?

Your relationships are very important, as is your communication with your target market through your sales page and videos.

So be yourself, be authentic, congruent and understanding. Let people know you are there for them, not for yourself. No matter what you put in front of your audience, they want to know what’s in it for them.

So take an objective look at your online communications and decide… Would you buy from you?

Pat and Lorna About the Authors

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Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

What Do Facebook and Chocolate Have in Common?

You’re a success! You have all the knowledge and tools you need to make a difference in peoples’ lives… something to offer the world. Whether it’s how to make a first-rate Facebook Page or homemade chocolate that is to die for, there is something you know that will help others.

All you need now is guidance on how to spread your message… the knowledge you possess that others can benefit from. So find someone with the knowledge of how to get your message out, and learn from them. You owe it to the world to spread the knowledge you have, to allow others to experience it as well.

You may not see yourself as successful. You may feel that you aren’t making enough money from what you know, or that what you know is of no value to others. Look at it this way… if it’s of value to you, it must be of value to someone else. As human beings, we are not that much different.

Your knowledge may not directly bring you millions of dollars… but it can lead to other things which may… and in any case, if you can help one person it is a success.

Success depends on your perspective. Look for and find the successes in your life, and celebrate them. By focusing on your successes, you’ll be sure to create more.

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Dynamic Information Map of Alex Mandossian’s 2010 Slow-Read Book List

Alex_Books

Our friend and mentor Alex Mandossian has put a post on his blog with a list of his 33 slow-read books for 2010.

So what is a slow-read book? It is those books you find yourself reviewing and re-reading again and again and again and again … for new insights, discoveries, and lessons.

We found the post and the list of books to be quite interesting, but found that there was some information on the books and the authors he didn’t cover that could be quite useful to us and to others.

So… we created a Dynamic Information Map of Alex’s list in which we included the titles and sub-titles of the books, the authors, any Wikipedia information we could find on the books or authors, as well as links to the books in Amazon to make purchasing the book a very simple exercise.

Have a look at the map, peruse around it and perhaps you may be drawn to purchasing a book or two that may be one of your slow-reads for 2010.

You can find the Dynamic Information Map of Alex’s slow-read book list for 2010 ==> Here!

To good reading and a prosperous 2010!

Pat and Lorna About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

Original Source Material:

Happy New Year!

It’s a New Year, and as always it is associated with new beginnings and new possibilities. What a great feeling that is! It’s like starting with a clean slate or a level playing field with endless opportunities.

And of course it is the time for resolutions, plans and the setting of goals. Not only do people set personal goals, they set business goals as well. Great! It is much easier to direct a business when there’s a plan or “road map” to follow.

Along with all the “usual” plans for a business…

  • What products are we going to produce and offer?
  • What pricing are we going to set on these products?
  • What’s our marketing plan?
  • … an essential question to ask is “What is the focus of our business?”

    Believe it or not, there is one answer to that question that can apply to any and all businesses.

    That answer is… “To provide value to our customers.”

    Business success would be much more prevalent if this simple motto was followed.

    This motto has been and will continue to be the focus of our business at TheCoolestCouple.com.

    So to all we wish a Happy and Prosperous New Year! May 2010 be all that you hope for and much, much more.

    We would also like to thank all of our friends, clients and customers for the blessing of having you touch our lives. You are all very much appreciated.

    To a Spectacular 2010!

    Pat and Lorna About the Authors

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    Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

    BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

    Liz Hindley Demo

    Hey Liz, love what you’ve done with The Naked Pilot

    Here is a very short demo. I converted your *.FLV to an *.MP4 and then using Easy Video Player and our Amazon S3 account this is what it looks like. This should play on both the blog (website) and on any mobile device (iPhone/iPad).

    Did You Know? (V2.0)

    This is video #2 in the “Did You Know” series by Karl Fisch & Scott McLeod. This video was originally posted to YouTube (in June 2007), but has become very popular with over 3 million views.

    Pat and Lorna About the Authors

    If you're new here, you may want to subscribe to our RSS feed.

    Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

    BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

    The Internet is Your Educational Experience with Teach Jim

    It was our honour to catch Teach Jim for a COOL interview during the Marketing Funnel Mastery event held in Las Vegas.

    In this video Teach Jim shares how there is so much for us to learn on the Internet… and how the Internet is our educational experience. Don’t take our word for it; listen to the interview with Teach Jim!!!

    Teach Jim is all about empowering others to get the most of their online educational experience and take control of their self-directed learning. He is definitely following his passion… and it shows!

    If you got any value from this experiences, please comment and share.

    To find out more about Teach Jim visit him at: <a href=”http://TeachJim.com/” target=”_blank”>TeachJim.com</a>

    Pat and Lorna About the Authors

    If you're new here, you may want to subscribe to our RSS feed.

    Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

    BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

    Connections and Relationships… And Other Things We Are Thankful For

    As we sat here in the comfort of our home office, we thought about how thankful we are to have a house to live in. Others are not so fortunate… they do not have a place to call home.

    So then we asked ourselves… what else do we have to be thankful for? A LOT!

    We’ve outlined a few of the things we’re thankful for in this mindmap:

    Thankful

    So who said Thanksgiving comes around only once a year? We can be thankful (grateful) for what we have all year round. Think about and write down what you are thankful for, it’s a very uplifting experience.

    For us, our connections and relationships are especially important. On a daily basis we connect with so many people… in person as well as through all the wonderful social sites and technologies. Without even really being conscious about it, we are continually connecting with others.

    These people teach us, support us, enable our success, bring us more joy… and basically complete us as human beings.

    That is why on our blog we invite you to “Be Social With Us”! It is also the reason we organize and manage our relationships inside our knowledge maps. It is important for us to develop new relationships and to keep our established relationships alive.

    It’s all about relationships… how do you stay connected?

    Pat and Lorna About the Authors

    If you're new here, you may want to subscribe to our RSS feed.

    Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

    BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

    Jimmy Kimmel Vs. The Coolest Couple – It Was War… On the Twitter Battleground!

    Image Courtesy Pedro Mourelle

    Before you read any further, please follow us at: http://Twitter.com/Pat_Lorna (Opens in a new window). It will make sense to you when you read the rest of this story…

    It was war (twat-wa) ! In case you haven’t heard… Jimmy Kimmel (of ABC’s Jimmy Kimmel Live!) had declared Twitter War on us (actually it was more like a sneak attack). He was not happy that we had 4,000 more followers than he did, so he publicly declared (on Twitter and on his show) that he was officially at Twitter War with us.

    Here’s how he started it all:
    (Click above image to see the actual Tweet)

    (Click above image to see the actual Tweet)

    And… here is the video of him announcing his Twitter war with us on his show:

    Now, why he chose us to go to war with isn’t clear… and truthfully that’s OK; it’s great PR and we didn’t back down from his challenge. We spent a couple of days (and nights) tweeting with our followers and his as well. The amount of people that now know who we are, compared to before Jimmy started this war, has skyrocketed. So bring it on Jimmy!

    Are we sure it’s great PR? Yes, and we’re not alone in that thinking…
    Check out these tweets:
    (Click above image to see the actual Tweet)
    (Click above image to see the actual Tweet)

    So, how do you get noticed online (and offline too)?

    Yes, getting noticed online often leads to offline publicity as well. People telling their friends about you, meeting people in person that you’ve connected with online (our favorite), and sometimes a mention and your picture on TV…

    Here’s a quick video of Jimmy on his show, updating his audience on the status of his Twitter War with us:

    So… how to get noticed online:
    First, you have to get out there. Put up a blog, get on Facebook and Twitter. It doesn’t have to be perfect, you’ll have lots of time to tweak it later.

    Second, create a brand for yourself and then create everything you do around that brand. Your brand can help you stand out from the crowd and have more staying power in people’s minds.

    Third, it’s a great idea to join a tribe or become a part of a community. The people in your tribe will be instrumental in getting your name out there, increasing your exposure on the social media sites and the reach of your content. Being a part of Tribe Syndication Association (TSA) has dramatically increased our reach and exposure in the world of social media and online in general.

    So get out there, create something that’s yours and get the help and support of tribe behind you. You’ll be surprised how far you can go.

    We didn’t think we’d actually win the war, considering Jimmy has the network TV show to get his message out to the world. And although we didn’t win, we’d like to thank Jimmy Kimmel for helping us get a little farther. It’s been a COOL ride, and Jimmy’s a pretty COOL guy for a “comedian”!

    We hope that you are now following  us on Twitter: http://Twitter.com/Pat_Lorna (Opens in a new window). Thank you!

    P.S. Watch out Jimmy, the “Pat and Lorna Live!” show is coming soon to a network near you!

    P.S.S. Or maybe Jimmy you want us to appear live on your show first!

    Pat and Lorna About the Authors

    If you're new here, you may want to subscribe to our RSS feed.

    Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

    BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.

    Cool Tool – MentionMap

    Although Twitter is being touted as “the future of the Internet”, it does have one major flaw… the interface displays all the tweets in a seemingly endless stream of words.

    Mentionmap is designed to solve that specific problem. This tool gives you the ability to visualize your Twitter network in real-time and which people are interacting the most. This gives you amazing insight as to which topics and conversations are generating the most buzz among the people you’re interested in hearing from.

    This tool analyzes the people and hashtags being mentioned the most in your Twitter network. When someone mentions someone else, a line connects them. When several people are engaged in a cross-conversation, the results appear as a cluster. By hovering over the lines, it brings up detailed information about the subject. The thicker the line, the more frequent the number of cross mentions.

    This is a totally Cool Tool, as it shows your networks on Twitter as a dynamic visualization… check it out!

    TheCoolestCouple.com/MentionMap

    Pat and Lorna About the Authors

    If you're new here, you may want to subscribe to our RSS feed.

    Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money. For more "COOL" tips, tools, knowledge and people, go to www.TheCoolestCouple.com or follow us on Twitter.

    BTW - Check out the new Facebook Like Button just below. Click on it to share with your friends.